i heard it as i went to go catch up, and that’s just fantastic! i feel like it’s a much more quantifiable prize than the year’s supply, since it can literally outlive them and their legacy can be extended into the makeup world. i wonder what kind of collab we’ll end up with!! i’m so excited to buy into whatever it ends up being haha
When it’s just a simple Instagram post lol
which honestly wouldn’t be equivalent to shit now 😆 the queens do so well on socials for themselves
Also I think it's been confirmed by multiple queens that everyone gets the lifetime supply of cosmetics so it's not actually a special prize for the winner. Hopefully they do a good collaboration and it isn't just weird new semantics.
How much is a lifetime supply? Also - do they just get given it at the end cos makeup wouldn’t last sixty years would it? Doesn’t it have a 1-2 year shelf life at best, and a lot shorter for many products.
I want to say it was Trixie and maybe Bob that touched on this? They all get a giant box/tote of a full set at the start of filming then they’re sent random promo packages after that. Plus they can reach out to ABH for refills whenever they want.
Take this with a grain of salt lol, this is just random tidbits I remember seeing on their YouTube or Patreon videos.
At some point it went from “lifetime supply” to “a sickening supply,” so I think it’s a big promo box now essentially.
It really depends. If it’s Marcia, it’s a tube of lipgloss.
As a makeup enthusiast, I’m excited to see what they come up with. I hope it’s rlly cool, I’d buy it for sure
Totally missed that lol that’s awesome tbh
right?! i literally said “what?!” out loud & had to rewind to make sure i heard it right
I really hope it's an eyeshadow palette!
It’s an interesting prize in theory but ABH has lost a ton of relevance over the years in the makeup space so I’d be surprised if it sells well. I don’t think Alyssa’s collab made much of an impact either; she’s one of the most popular queens from the show and even her collab was little more than drag queen merch. Plus the owner of ABH has been caught following right wing and pro Putin accounts, so even if it’s something actually interesting there are reasons not to buy from the brand in general. I hope the winner gets better opportunities in the future.
Honestly I felt it was vague of whether it was a collab to release a product or like...you do a social media post in collaboration with the brand.
I Caught that as well and thought it was cool, but really didn’t think it through!
They have probably recognised how successful the Trixie Cosmestics and Kim Chi cosmetics brands have been and decided to jump on the bandwagon, it could be bad for the winner if their contract ties them exclusively to ABH and they don't get a decent % of sales..
It would be better if it was literally any other brand. ABH sadly isn’t really that great anymore.