”’No Other Choice’ spotlights many parts of your humble mission to achieve corporate greatness. From the unbearable weight you carry upholding your employees’ livelihoods, to the systems you strive to conquer for economic growth, to the conditions and resources you govern in times of strategic mergers and realignment — this is truly a film that speaks to you and the culture you have cultivated!”
Except if you watched the movie, it glorifies people in higher positions. The movie is all about how the middle classes eat each other to pursue higher ceilings.
If anything, the CEOs who watch this movie would clap at the end.
Look at Wolf of Wall Street or American History X. Many people missed the subtext in those films and have pursued lives of hedonism and bigotry because they thought it looked cool.
The middle classes eat each other because the people higher up have created a system where they have no other choice but to. It's literally the title of the film.
Lol they can go and watch but it wouldn't matter to them. They're not stupid. All they care about is: Does the work get done? Is money flowing in? Then I don't care
People keep making the mistake of thinking the ruling class have souls, a conscious, the ability to feel shame, any lever in which they could be make to reflect regrettably on their behavior.
They are where they are because they do not. Words will not win this war.
People keep making the mistake of thinking the ruling class have souls, a conscious, the ability to feel shame, any lever in which they could be make to reflect regrettably on their behavior.
They are where they are because they do not. Words will not win this war.
There it is, the uncomfortable truth.
The French knew what to do all those centuries ago.
The Emigres quite literally waged war and incited civil war against their own countrymen rather than contribute to an egalitarian society. They hate the “people”. The only difference between them and the elites today is 200 years.
During the trial and execution of Louis XVI, Saint-Just made a point for execution rather than prison for the crime of treason by stating that treason implies fealty to your your fellow people, and the King was a stranger among them. There shouldn’t even be a trial. These people aren’t even part of the same society.
That’s part of what I don’t get. Like seriously what do you need ALL of that money for? I guess big number makes monkey brain happy? Most people only want enough money to live their life and are happy with that, not everyone wants a dragon hoard.
To do whatever you want. You want to drunk race with your buddies and kill people in the process? You buy the experience. You want a place where laws don't apply to do things illegal things legally? You buy it. You want to catapult a car into space? With enough money, you just buy it. You want to rule one of the most powerful countries in the World? You buy it. You want to take part in a festival of driving a car in a circle very fast? You buy it. You want to erect a fancy high rise building? You buy it.
As long as rules of physics dont' say "no", you can buy it with money. Even if they currently say "no", you can still try to take the next step if you have enough money.
You can still do that with “only” $500 million or less. Elon Musk is worth over 1000x that yet it’s still not enough for him. He has more money than he could wish to spend in his entire lifetime but he still wants more.
These people are selfish on a level that most people never really experience.
They are literally destroying the planet so that they can have a yacht 50ft longer than the other guy, and it's a mistake to think they have a single nanosecond of self reflection about the morality of this desire
More money means you can buy bigger and better things. How would you like to have an onlyfans model waiting for you in your bed every night? Enough money makes it happen.
One of the qualities of sociopaths is that they cannot change. A change of heart is not happening in that crowd. And because they are incapable of empathy, they should be barred from holding public office where it is a requirement to be able to do the job of serving others.
Some believe giving them protections and allowing them to prosper is great because they will help us the common folk. Some even think that with enough elbow grease they will become one of them. It’s like the courage the cowardly dog episode where the bananas can’t wait to meet their gods only to be consumed. People think they will become one of the gods that gets to consume others
I have a close relative that has held multiple C-level
posts in their career, and by extension, knew many others. Many of them, in their personal lives are lovely people with decent morals. Do not expect the same when they are at work - the are detached, numbers-driven, and compete to win. They regularly make decisions like “the fine for breaking the rule will cost less than we will earn by breaking the rule, so let’s do it”.
My relative does not see these decisions as morally or ethically questionable. “They made the rules, and we just play the game to our best ability.”
This is the attitude that is the problem - to goes back to their schooling, particularly graduate-level business courses.
Depends on what you mean by rich. $2 million in a retirement account and some land rich, sure, you may be a good person, but once we start talking hundreds of millions, more than anyone could even remotely reasonably spend in two lifetimes, nah, there is no one who could be called an objectively good person in that range or they'd be giving money away until they weren't that rich. In a world where not everyone has enough you've gotta be a ghoul to hoard that level of excess.
If you sit by and watch millions suffer while you horde wealth - you’re evil. Full stop.
Before you say “but charity!”; these charities and foundations often allow for obfuscation of financial bullshittery. More importantly, even when done properly, it allows the wealthy to deem who is worthy of their charity.
I don’t think Fortune 500 CEOs would care all that much about the middle class eating itself. Now a movie based on (the alleged crimes of) Luigi however…
I can guarantee you there is at least one documentary crew following it as we speak but it’s only been a year since the shooting and there also isn’t much of an end to the story yet.
This guy is willing to trample on other middle-class employees and workers so he can get another job in the paper industry. He’s not going after the CEOs or company executives who actually caused the situation — largely, he’s only focused on people on the same level as he is.
The CEOs watching: "YES! This is unironically precisely what we want!"
They’ve been a little too big for their reputation for a while. Some of their movies are all time favorites, including more recent titles, but they aren’t the indie risk takers they once were known to be.
Neon has been throwing their weight around the international scene to an annoying degree. They buy up every buzzy movie at the festivals (specifically Cannes), leaving not much else for the smaller distributors. They have a very good shot at having all 5 nominees for Best International Feature this year. As much as I like how they’re spotlighting Indi and foreign cinema, idk if one company should have a monopoly on that.
I was a big fan of Friendship this year, but comedy is super subjective and can be niche. Sing Sing was definitely up there, I liked Civil War more than many (I felt the political ambiguity was important for the message more than making it a statement piece), and Iron Claw was pretty devastating in the right kind of way.
Do you think this will achieve anything though? If anything, this feels to me like a trendy publicity stunt which is pretty far from transgressive rock and roll. Its like Neon is Kendall Jenner handing the CEO's and plebians a pepsi.
This is definitely just drumming up buzz for the Oscar campaign, but at least it’s funny. Ultimately this is just about getting people to watch what’s apparently a really great film, so I think it’s fine in the end.
Does it have to be one thing? Yes it’s to draw publicity, and it’s the cheapest marketing campaign they could do, let word of mouth spread it. If a CEO actually does go to show they’re “one of the good ones,” it draws more publicity. What’s more rock and roll than not buying into the marketing system and also using The Man’s words against him? They’re damned either way
Most A24 films share a similar approach, including ambiguity, bleak atmosphere, disruptive formulas, outbursts of violence, psychological dilemmas, and realistic character drama
This feels super cringy to me. Nobody who has made it to the CEO position of a fortune 500 company is going to lose sleep over a story of a middle manager murdering other middle managers because a paper company was moved from Korea to America.
Sure I don't doubt it, but that's even more cringy. "Hey fellow comrades. Let's strike a blow to capitalism and leave those fat cats shaking in their boots by buying my product and giving me an award. What's the movie about? Oh, well, in the movie I dare to ask the question 'What if a paper company manager really didn't want to manage anything that didn't involve paper?' Murder is the answer, and it's every hedge fund manager's fault."
I have a feeling this will go over as well when the workers at Hershey were offered to watch the video on what part child slave labor plays in the chocolate industry.
Ive seen a lot of interviews with those CEOs. None of them watch movies and many do not watch TV at all. They rarely do anything that doesn't involve a transaction. Meetings, Sporting Events to discuss money, and checking their portfolios is pretty much all they do. They treat life a bit like a video game. Its all stats to them.
It feels as though A Christmas Carol has made people believe that if these ledger-licking leeches are simply shown the error of their ways, they will suddenly do the right thing.
They will not.
They need to attend the screening, but then the doors need to be locked and they need to be, metaphorically, hit by people who are swinging around pillowcases full of doorknobs.
Neon:
For a marketing gimmick, this is still very badass.
Except if you watched the movie, it glorifies people in higher positions. The movie is all about how the middle classes eat each other to pursue higher ceilings.
If anything, the CEOs who watch this movie would clap at the end.
you might be the only person who thinks this movie is pro capitalism
If one person can think that, then several of the execs are probably gonna think that too
A lot of uberrich people didn't get there by being smart or good at subtlety, or media literacy
You're absolutely right!
Look at Wolf of Wall Street or American History X. Many people missed the subtext in those films and have pursued lives of hedonism and bigotry because they thought it looked cool.
Though that should not detract from the true meaning behind the art piece.
To be fair, a lot of people are stupid and soulless. The ones with that take as an example.
Did you also think Parasite was glorifying the rich family?
The middle classes eat each other because the people higher up have created a system where they have no other choice but to. It's literally the title of the film.
Oh honey, lol.
If they had to pay, they probably wouldn't go. 😄
Some of those deluded people actually think that's what they are doing, Lmao.
Do we think that someone who built their entire fortune based on the principle from the last sentence will get offended by it?
Inviting them to watch a movie about toxic culture instead of actually changing the culture feels very on brand.
It’s the corporate equivalent of a standing ovation followed by zero policy changes.
You expect a filmmaker to change culture of Fortune 500 companies?
Lol they can go and watch but it wouldn't matter to them. They're not stupid. All they care about is: Does the work get done? Is money flowing in? Then I don't care
People keep making the mistake of thinking the ruling class have souls, a conscious, the ability to feel shame, any lever in which they could be make to reflect regrettably on their behavior.
They are where they are because they do not. Words will not win this war.
I think the only thing they fear is violence, which is probably why it's illegal everywhere to even mention it.
Bingo.
Unfortunately for them, that won't stop it from happening if things continue as they are. At critical mass, it will become inevitable.
It would happen a lot sooner if people talked about it. And an incomprehensible amount of suffering would be prevented.
Which is why they are building their bunkers.
People accepted to start paying 20 bucks more to get their food delivered for no reason. They won't be rebelling any time soon.
There it is, the uncomfortable truth. The French knew what to do all those centuries ago.
The Emigres quite literally waged war and incited civil war against their own countrymen rather than contribute to an egalitarian society. They hate the “people”. The only difference between them and the elites today is 200 years.
During the trial and execution of Louis XVI, Saint-Just made a point for execution rather than prison for the crime of treason by stating that treason implies fealty to your your fellow people, and the King was a stranger among them. There shouldn’t even be a trial. These people aren’t even part of the same society.
That’s part of what I don’t get. Like seriously what do you need ALL of that money for? I guess big number makes monkey brain happy? Most people only want enough money to live their life and are happy with that, not everyone wants a dragon hoard.
It’s an addiction.
To do whatever you want. You want to drunk race with your buddies and kill people in the process? You buy the experience. You want a place where laws don't apply to do things illegal things legally? You buy it. You want to catapult a car into space? With enough money, you just buy it. You want to rule one of the most powerful countries in the World? You buy it. You want to take part in a festival of driving a car in a circle very fast? You buy it. You want to erect a fancy high rise building? You buy it.
As long as rules of physics dont' say "no", you can buy it with money. Even if they currently say "no", you can still try to take the next step if you have enough money.
You can still do that with “only” $500 million or less. Elon Musk is worth over 1000x that yet it’s still not enough for him. He has more money than he could wish to spend in his entire lifetime but he still wants more.
These people are selfish on a level that most people never really experience.
They are literally destroying the planet so that they can have a yacht 50ft longer than the other guy, and it's a mistake to think they have a single nanosecond of self reflection about the morality of this desire
More money means you can buy bigger and better things. How would you like to have an onlyfans model waiting for you in your bed every night? Enough money makes it happen.
The system by design elevates people who don't have those positive qualities
One of the qualities of sociopaths is that they cannot change. A change of heart is not happening in that crowd. And because they are incapable of empathy, they should be barred from holding public office where it is a requirement to be able to do the job of serving others.
Some believe giving them protections and allowing them to prosper is great because they will help us the common folk. Some even think that with enough elbow grease they will become one of them. It’s like the courage the cowardly dog episode where the bananas can’t wait to meet their gods only to be consumed. People think they will become one of the gods that gets to consume others
These are qualities even mcdonals customers are lacking, so why should the top be different from the bottom?
People also make the mistake of thinking any CEO is just some soulless ghoul.
Not every rich person is evil, like how not every poor person is good.
I have a close relative that has held multiple C-level posts in their career, and by extension, knew many others. Many of them, in their personal lives are lovely people with decent morals. Do not expect the same when they are at work - the are detached, numbers-driven, and compete to win. They regularly make decisions like “the fine for breaking the rule will cost less than we will earn by breaking the rule, so let’s do it”.
My relative does not see these decisions as morally or ethically questionable. “They made the rules, and we just play the game to our best ability.”
This is the attitude that is the problem - to goes back to their schooling, particularly graduate-level business courses.
CEO of a Fortune 500 company tho? Yeah, they're soulless ghoul
Depends on what you mean by rich. $2 million in a retirement account and some land rich, sure, you may be a good person, but once we start talking hundreds of millions, more than anyone could even remotely reasonably spend in two lifetimes, nah, there is no one who could be called an objectively good person in that range or they'd be giving money away until they weren't that rich. In a world where not everyone has enough you've gotta be a ghoul to hoard that level of excess.
Being wealthy in a world of suffering under poverty is inherently evil.
Specifically talking about the 1% here:
If you sit by and watch millions suffer while you horde wealth - you’re evil. Full stop.
Before you say “but charity!”; these charities and foundations often allow for obfuscation of financial bullshittery. More importantly, even when done properly, it allows the wealthy to deem who is worthy of their charity.
The only way to be sure is with the test from "the thing" lmao
The good ones are a rounding error.
Souls, conscience, and emotions are illusions created by the ruling class to keep us under thumb.
I think every single one of them would have a “but I’m not like them” mentality.
“Does the work get done as cheaply as possible, in a manner that checks the box of ‘done’ well enough?” FTFY
not only would they not care, they'd grin and go "haha sucks to be those guys" and then take a private helicopter home.
I don’t think Fortune 500 CEOs would care all that much about the middle class eating itself. Now a movie based on (the alleged crimes of) Luigi however…
It couldn’t have been him - he was busy filming Gremlins
Allegedly is right
Speaking of a Luigi movie, why isn't there one already?
Is Hollywood too afraid to make one?
Are they pressured by American billionaires not to make one?
Are they waiting for Korea to make one? What's the deal?
They don’t know how it ends?
I can guarantee you there is at least one documentary crew following it as we speak but it’s only been a year since the shooting and there also isn’t much of an end to the story yet.
Right... The Luigi angle definitely has more drama and clicks.
The CEOs watching: "YES! This is unironically precisely what we want!"
Oui Shosanna
The real baller move would be to ‘Inglourious Basterds’ that theater
You're probably going to get a warning and a reddit cares message for this, but honestly, I'm in complete agreement.
I was thinking more like the menu
I watched 'The Menu' a while ago and then watched 'Ready or Not' a few days ago.
And it dawned on me that the Menu movie kinda copied Ready or Not.
The female main character of Ready or Not is what the Menu wanted with theirs but failed.
Neon is what people think A24 still is. They sell a t shirt that says “I’m a shit socialist.” They’re still rock and roll, and I love them for it.
Edit: this is not a dig at A24, a studio I still love. 2025 felt like quantity over quality though, and I worry they’re growing too much.
They’ve been a little too big for their reputation for a while. Some of their movies are all time favorites, including more recent titles, but they aren’t the indie risk takers they once were known to be.
Neon has been throwing their weight around the international scene to an annoying degree. They buy up every buzzy movie at the festivals (specifically Cannes), leaving not much else for the smaller distributors. They have a very good shot at having all 5 nominees for Best International Feature this year. As much as I like how they’re spotlighting Indi and foreign cinema, idk if one company should have a monopoly on that.
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I was a big fan of Friendship this year, but comedy is super subjective and can be niche. Sing Sing was definitely up there, I liked Civil War more than many (I felt the political ambiguity was important for the message more than making it a statement piece), and Iron Claw was pretty devastating in the right kind of way.
Do you think this will achieve anything though? If anything, this feels to me like a trendy publicity stunt which is pretty far from transgressive rock and roll. Its like Neon is Kendall Jenner handing the CEO's and plebians a pepsi.
This is definitely just drumming up buzz for the Oscar campaign, but at least it’s funny. Ultimately this is just about getting people to watch what’s apparently a really great film, so I think it’s fine in the end.
Does it have to be one thing? Yes it’s to draw publicity, and it’s the cheapest marketing campaign they could do, let word of mouth spread it. If a CEO actually does go to show they’re “one of the good ones,” it draws more publicity. What’s more rock and roll than not buying into the marketing system and also using The Man’s words against him? They’re damned either way
A24 is the taco bell of movie studios, a playdough factory, marvel homogenization on purpose. Fine if you dig it but easy to tire of
I’m no A24 fanboy, but this is a bizarre take.
the following isn't my take
Most A24 films share a similar approach, including ambiguity, bleak atmosphere, disruptive formulas, outbursts of violence, psychological dilemmas, and realistic character drama
just an opinion
Anyway what you explained is ironically very vague and covers a ton of movies in general, so that doesn’t seem all too repetitive to me.
As blatant a marketing strategy as this is, I still like the gesture
Just when I thought I couldn’t love NEON more.
Oh boy, that'll show 'em!
CEO shows up: "What, a free ticket is a free ticket."
All those Fortune 500 CEOs should call Neon’s bluff.
This is a marketing gimmick, Neon are part of the corporate machine.
This feels super cringy to me. Nobody who has made it to the CEO position of a fortune 500 company is going to lose sleep over a story of a middle manager murdering other middle managers because a paper company was moved from Korea to America.
It's not about actually reaching the ceos. It's awards season and this is about campaigning to academy voters to build online buzz about the film
Sure I don't doubt it, but that's even more cringy. "Hey fellow comrades. Let's strike a blow to capitalism and leave those fat cats shaking in their boots by buying my product and giving me an award. What's the movie about? Oh, well, in the movie I dare to ask the question 'What if a paper company manager really didn't want to manage anything that didn't involve paper?' Murder is the answer, and it's every hedge fund manager's fault."
I don’t think 500 fortune 500 CEOs in the same room would be a good idea for security reasons
Whose security? Theirs or ours?
Yes
Marketing stunt
why not? another freebie!
Helluva way to get them all together and then...
I have a feeling this will go over as well when the workers at Hershey were offered to watch the video on what part child slave labor plays in the chocolate industry.
Seen politicians claiming "There is no other choice" in my country a lot lately, while they dismantle everything and shatter people's lives.
So they can "Inglorious Basterds" them in the theater... right?
Will they also invite Dan Friedkin, billionaire CEO of the financial consortium Friedkin Group which owns a majority stake in Neon?
Stupid
As if they don't know what they have created... They know. That's the way they want it.
Operation Kino?
Good! I am happy knowing this.
They would get more reflection from screening it to a bunch of orangutans.
Soooo is this an inglorious basterds situation or what?
Ive seen a lot of interviews with those CEOs. None of them watch movies and many do not watch TV at all. They rarely do anything that doesn't involve a transaction. Meetings, Sporting Events to discuss money, and checking their portfolios is pretty much all they do. They treat life a bit like a video game. Its all stats to them.
thank god that they won't have to watch "good fortune," or "it's a wonderful life!"
Im sure theyll get a good laugh and go back to their lives...? Out of touch to think anything will come of this
It feels as though A Christmas Carol has made people believe that if these ledger-licking leeches are simply shown the error of their ways, they will suddenly do the right thing.
They will not.
They need to attend the screening, but then the doors need to be locked and they need to be, metaphorically, hit by people who are swinging around pillowcases full of doorknobs.
Good way to drum up some buzz before the Oscars
Not reading the article. What or who is a “Neon”?
Neon is an independent movie production and distribution company, sort of like A24.
This could easily go into a textbook on marketing.