This commercial is deeply disturbing.
  • 301 points jennaboy

    OH NOOOO

    parent
    85 points DidYouDye

    I’m calling CPS this is child abuse!!

    parent root
    23 points BlackShieldCharm

    Curl Protective Services.

    parent root
    3 points superlalaura328

    This was really good, I actually lol'ed 🤣

    parent root
  • 180 points Material_Finger_6403

    finally someone is talking abt this 😭😭😭

    parent
    13 points Lost-Economics-3597

    Thank you!! Yes 😭

    parent root
  • 244 points lavenderhazeynobeer

    It is clear that the person in charge has straight hair 😭

    parent
  • 91 points FleurdiFleur

    HAH! I say ‘eeeeeeeeeeeeeeeeeeee’ every time I see this and wince 😂

    parent
  • 60 points carolineamanda

    Thank you!! I saw this the other day and was like, yeah that’s not how curly hair works 🤦‍♀️🤦‍♀️🤦‍♀️😂

    parent
  • 40 points i_like_xenos

    "Oh I've never seen this commercial what's so- AHHHHHHHHHHHHHH"

    parent
    11 points Ophiuroidean

    My exact experience

    parent root
  • 12 points LolaAucoin

    I literally screamed the first time I saw this commercial. Someone help this baby!

    parent
  • 19 points vfv2004

    yes!!! i think about that everytime i see this commercial its like a horror movie!! and its so clear she doesnt even actually go through her hair either so how does she drop huge clumps like that?? i guess this mostly my growing issue with commercials as a whole looking so fake! ik theyre trying to sell a nice looking product, but at a certain point...

    parent
  • 9 points Chance_Scholar8584

    Finally someone is talking about this! Every time I see this commercial I cringe. The girls mother should have told production this was very wrong lol!

    parent
  • 7 points crazedrebelchic

    First thing I thought of when seeing this commercial!

    parent
  • 5 points IceSad226

    Noooooo!!!!

    parent
  • 3 points HeyImBambii_xoxo

    I misread the Swiffer as Suffer omg

    parent
  • 3 points goodchivesonly_

    The way I just audibly gasped when I swiped to the second photo.

    parent
  • 3 points Ok_Glass_9371

    as a curly girl who grew up in a family that didn't really know how to take care of curly hair, I definitely spent most of my childhood brushing myself into hagrid territory. I recently banned myself from using my brush when my hair's dry and I'm doing so much better now 😭

    parent
  • 2 points Extra_Director_3182

    Oh my goodness, yes!!!

    parent
  • 2 points dent_de_lion

    Ok, so glad I’m not the only one!

    parent
  • 9 points Alone-Voice-3342

    Please explain what is happening. Why is this disturbing?

    parent
    159 points SionnachBaineann

    https://preview.redd.it/ifzglaaxyy9g1.jpeg?width=651&format=pjpg&auto=webp&s=09e97204998d2f507d839e132d4786da177d6f7f

    parent root
    21 points Alone-Voice-3342

    I’m 79 yo. I had banana curls til I was 7. My mother always said it is a sin to braid curly hair. Therefore, no brushing. Started brushing in my fifties because I could finally straighten my hair with an appliance rather than combing a home perm through my hair. Really short now. hair loss - at least 50% - due to aging and alopecia. Don’t know why I shared this but in the 50s and 60s no one knew how to cut curly hair. There were no products specifically for curly hair. Different planet.

    parent root
    15 points Kynykya4211

    Madame CJ Walker became a millionaire back in like 1906 from the products she created for curly hair. I watched a film about it.

    parent root
    9 points Alone-Voice-3342

    I know the author, A’lelia Bundles. She is a wonderful person.

    parent root
    -4 points Alone-Voice-3342

    Her products were for black women.

    parent root
    5 points Alone-Voice-3342

    I know the story from Madam Walker’s great great granddaughter herself. Why 7 down votes?

    parent root
    3 points Equivalent-Pay3539

    It’s a more popular sentiment now that more white people have textured hair that any hair product can be used for the hair type it’s meant for (regardless of race). Though I understand your apprehension because gatekeeping is still a thing sometimes.

    parent root
    2 points Alone-Voice-3342

    Thank you for your considerate explanation. What is gatekeeping and why am I apprehensive?

    parent root
    4 points Equivalent-Pay3539

    Apprehensive means that you may have been put off from trying it because you thought they were only meant for black women. That’s valid because black people have in the past created things only for other black people, but keeping it to yourself or to a certain group just because that’s where it originated is generally considered bad and is called gatekeeping

    parent root
    1 points Alone-Voice-3342

    We lived in ethnic neighborhoods. Completely unaware of hair products for anyone other than the white (German, Dutch, and Irish) people I grew up with in a small town in Greater Cincinnati. No products for curly hair. Hairdressers didn’t know how to cut my hair. As Jews entering a very closed society we were seen as outsiders. I thought my skin was dark until I was in college. I’m telling you, there were no black people, therefore, no marketing for such products.

    parent root
    1 points Alone-Voice-3342

    Why do you think more white people today have textured hair?

    parent root
    3 points Equivalent-Pay3539

    Interracial marriage was made legal, so lots of people (like me) are multiracial. People now can have a wide variety of skin tone and hair types. I’ve seen fair toned white people have curlier hair than me. In addition to that, there’s the internet. Now lots of people who thought they had straight or wavy hair are discovering that washing a different way or using different products can enhance your natural hair types

    parent root
    1 points redheadfae

    I think you're erasing entire generations of mixed race African-Americans starting with slavery.
    Not to mention Jewish, Roma, Egyptian, Saudi, Spanish, Irish, and other textured haired "white" people.

    parent root
  • 1 points Spinnerofyarn

    It’s very disturbing. A child is doing more cleaning than two of my roommates ever do.

    parent
  • 1 points BubblySystem2185

    this ad always bothers me hahaha

    parent
  • 1 points sweetfaerieface

    Every time I see this I cringe!

    parent
  • 1 points yramt

    My husband's comment after seeing it - is that triggering? He knows how clueless my mom was with my hair when I was a kid.

    parent
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