Well something happened. Immediately after that news break, Jaguar started posting on their social medias again. They hadn’t posted anything since May, then news breaks out suddenly a rush of ads, along with driving the car around London.
I love it that everyone is talking about jaaaag but the guy is responsible mostly for range rover line. Anything else is a side project. EMA? whatever. JAG? well if it goes well thats nice i guess. rangey? thats what anyone cares about. He made it possible for JLR to be where it is today but somehow everyone only credits a random jag concept to him lol
That's a common misconception. He was a chief designer, so in reality it was a line of senior designers who actually designed these cars. Roughly since the 80s, big names in the industry never draw shit, they only do 👍/👎 every couple of days and than take all the credit. One of exceptions is Horacio Pagani who's actually active in the design process of his batshit crazy supercars.
Hard disagree, the brand hasn’t had cachet in years. In fact it’s been propped up for decades by bigger brands sinking money into it. Jag has relied on the kindness of big companies, because it wouldn’t survive without them. In the 80s the company was dying, and Ford bought them. Ford was never able to make them profitable - even after dumping a ton of money, and making competitive cars. The fact is Jaguar is a brand that is barely holding on, and would be have been long gone - if it didn’t have such a historic legacy. They are the British version of Alfa, a brand the industry won’t let die - even if the sales don’t justify them existing.
It was plausible but didn’t make sense. The JLR folks seemed to really love the attention that the concept got. They couldn’t get that much attention if they tried. A lot of the actual potential buyers seemed interested, whatever the rest of us hoi polloi thought doesn’t really matter if our money’s not on the line.
Makes sense for Tata to have a dedicated luxury EV marque as part of their legacy British portfolio. Don’t need Jag competing with LR to sell SUV’s.
Jag’s not really got a legacy or a particular thing they do. They’ve kinda gone through an era of everything. However, the luxury EV market is tanking, and if Porsche can’t do it reliably (Taycan sales are bad and their reliability is exceptionally poor, browsing the Taycan subreddit), I doubt JLR can. So I could see JLR generally backing off EV only, but to sack the JLR corporate design head? Seemed a little much.
I liked the overall shape and proportions of that weird concept, but they definitely need to do some more refinement.
I don’t think the issue was the concept car itself, but rather the whole weird marketing, and advertising stunts behind it.
I liked the concept because it was very much of an art deco meets modern design with some really cool proportions that I would love to see Jaguar adapt to an actual production car.
Well something happened. Immediately after that news break, Jaguar started posting on their social medias again. They hadn’t posted anything since May, then news breaks out suddenly a rush of ads, along with driving the car around London.
Fucking weird.
That event had happened the day before.
We did not fire him! It's not true! It's bullshit! We did not fire him! We did naaat...
Oh Hi Merc
How's your Sable?
"We're on a break!"
I mean, taking the cat out of the car would be more of a de-clawing than firing..
I love it that everyone is talking about jaaaag but the guy is responsible mostly for range rover line. Anything else is a side project. EMA? whatever. JAG? well if it goes well thats nice i guess. rangey? thats what anyone cares about. He made it possible for JLR to be where it is today but somehow everyone only credits a random jag concept to him lol
Whoever didn't fire him should definitely be fired!
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But he did one controversial design that some people love so he should be obviously executed on the spot
Yes, this dude has basically helped guide the design of every major Land Rover product since 2010. And there have been some great ones.
That's a common misconception. He was a chief designer, so in reality it was a line of senior designers who actually designed these cars. Roughly since the 80s, big names in the industry never draw shit, they only do 👍/👎 every couple of days and than take all the credit. One of exceptions is Horacio Pagani who's actually active in the design process of his batshit crazy supercars.
If his designs were “huge successes” the brand wouldn’t have needed to pull a drastic rebranding.
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Hard disagree, the brand hasn’t had cachet in years. In fact it’s been propped up for decades by bigger brands sinking money into it. Jag has relied on the kindness of big companies, because it wouldn’t survive without them. In the 80s the company was dying, and Ford bought them. Ford was never able to make them profitable - even after dumping a ton of money, and making competitive cars. The fact is Jaguar is a brand that is barely holding on, and would be have been long gone - if it didn’t have such a historic legacy. They are the British version of Alfa, a brand the industry won’t let die - even if the sales don’t justify them existing.
Ok ignore Jaguar
That doesn't change he was incharge of JLRs successful designs like the L405, Evoque and Defender
But the conversation is specifically about Jaguar.
No it's about JLR as a whole?
What does any of that have to do with Gerry McGovern?
It was plausible but didn’t make sense. The JLR folks seemed to really love the attention that the concept got. They couldn’t get that much attention if they tried. A lot of the actual potential buyers seemed interested, whatever the rest of us hoi polloi thought doesn’t really matter if our money’s not on the line.
Makes sense for Tata to have a dedicated luxury EV marque as part of their legacy British portfolio. Don’t need Jag competing with LR to sell SUV’s.
Jag’s not really got a legacy or a particular thing they do. They’ve kinda gone through an era of everything. However, the luxury EV market is tanking, and if Porsche can’t do it reliably (Taycan sales are bad and their reliability is exceptionally poor, browsing the Taycan subreddit), I doubt JLR can. So I could see JLR generally backing off EV only, but to sack the JLR corporate design head? Seemed a little much.
Looking forward to clarity.
I liked the overall shape and proportions of that weird concept, but they definitely need to do some more refinement.
I don’t think the issue was the concept car itself, but rather the whole weird marketing, and advertising stunts behind it.
I liked the concept because it was very much of an art deco meets modern design with some really cool proportions that I would love to see Jaguar adapt to an actual production car.
Browsing a subreddit isn't a good way to gauge reliability. People go online to bitch more than they do to praise.
Sounds like they unable to find better one to replace him, so they keep him.
he wasn't fired, he simply involuntarily resigned
what a colossal shit show
Saying you’re keeping him might be worse
So what……. Maybe it was very firmly suggested that he leave so they fired him indirectly when he decided to leave on his “own”.
The statement from JLR says:
"It is untrue we have terminated Gerry McGovern’s employment "
Which means he still works there.
I think it's harder to sack people there so they probably just put him into a different role