Buzzfeed quizzes, casual insta posts, froyo spots everywhere, Afropunk festival, Frank ocean still dropping music, Obama administration, Natural hair movement, Insecure HBO, grapevine, black panther, Black girl magic.

Can I get a #OnFleek? #Flawless? lol just kidding

If you were a millennial during this time, can you tell me about what it was like? Were times actually as different or better for black girls as I thought? What are your thoughts on people romanticizing that era? Personally I feel like things almost went backwards from here for black women. I feel like people are more judgmental towards black girls that wear their hair out natural than they were during this time. It’s not as celebrated as it used to be. It’s almost like the standards for stricter.

As someone who was still in middle school at the time, this is what I faintly remember from the mid-late 2010s, right at the end of the so called “millennial optimism” era that I see people referencing on tiktok now.

A lot of black girls my age now reminisce about this time period that has now been called “Millennial Black Girl Optimism Era” with nostalgic videos all over my fyp. I miss how much everyone seemed to love their natural hair and celebrated blackness without feeling “cringe”. Before woke was considered a bad thing.

  • Incredible. Especially the natural hair movement. When the products were still Black owned so the formulas were fantastic

    we fell off bad since after the 70s then came the 90s then we fell off again and then the 2010s now we back to falling off lol its like we teeter back and forth with the natural hair movement, I hope one day we can stick with it consistently! I think we creeping back to it fully again tho

    For a lot of black people it just ends up being a trend. Still I like to think that every time this trend comes around more and more people internalize that self-love so that even if they chose to straighten their hair later it doesn't come from a place of self-hate or insecurity. So it's like a war of attrition.

    The only non natural person i know now is my Mom

    That’s amazing! Every Black woman I know has natural hair. The self-love movement worked.

    Theres always a counter movement whenever theres a natural hair movement. It really makes me wonder.

    I agree. the hair movement was in conjuction with the Civil Rights /Black Panther - Socialist/Communists movement. It's all by design to make us not go back to further radicalization imo, its why you see such a heavy reinforcement of "Aryanism" Beauty Standards, Blonde - Blue eyed, i.e Sydney Sweeney Good "Jeans" Ad, and now you have J.D Vance saying on national television that "you no longer have to apologize for being white!" but hey how does the song go again? "This is Amerikkka...!"

    When Cantu and Shea Moisture actually did something for my hair. I miss it so bad.

    Shea Moisture was my go-to!! I'm still mad. I haven't found anything right since

    It used to be sooooo good. Devacurl, too

    I forgot Cantu used to be worth a damn. 😂

  • It was Awkward Black Girl (2011) > Insecure 🥰

    I remember her YouTube channel. I loved the creativity.

    Yesssss I watched all of the episodes on my iPod touch 😭

    I still often think of the episode where her white date takes her to a slam poetry reading lmao 🤣

    Yes, ABG!!!! I remember having to go to my college library to pull up episodes because we didn’t have the data to watch it at home 😂

    This and RoomieLoverFriends had me in a chokehold!!! ☺️ What a time!

    Shoutout to Fly Guys! Awkward Black Girl put me on to a whole suite of youtube channels.

    I remember doing my hair on my own for the first time and binging awkward black girl. My arms were so tired but my heart was full and happy

    I love that for you (heart being full and happy, not the tired arms).

    Yes, and Ratchetpiece Theater. Miss those days

    I still think about Ratchetpiece Theater every time I hear Back That Ass Up

    Yes!! Real fans know lol.

    I was obsessed with Awkward Black Girl! Loved Issa Rae since then. I still recommend that people watch it, it made me laugh until I cried. Saying this as someone who loved both ABG and Insecure.

    I loved the FIRST series on there

  • Gurl 🤣🤣🤣  we were deep in the tumblr trenches 🥰

    Tell me about it 🤣😩

    I still have mine.

    My only real social media atp

    tumblr still be popping sometimes tho. I like to look at art there

    I’m still on there too and I have hella “dramatic” poses just like this with that red stripe across them lol

    Period 😂🤌🏾🔥

    This was the realest! Black tumblr was the place back then. Still kinda is.

    i just realized tumblr is livejournal for zillennials and gen z. with that said, i'm so fucking glad i deleted mine and every single comment i ever made lmao. still on tumblr though, since 08.

    The shorts with suspenders, the lip bite, the quirky pose, and the red filter bring back so many memories! Did you also have wide-brimmed fedora that you wore tilted back? Because I did 😭

    I DID!!! 😭

    Tysm for sharing this, this is truly amazing

  • You’re so pretty!

    Thank you 🥹🥹🥹

  • I was in high school and then college during this time. It was amazing 🥲 I went natural during the early 2010s. I’m forever grateful for the natural hair pioneers during that era 😂 I also feel like there was more appreciation for Black girls and women of various styles, personalities etc. You had the boho girls, the retro girls, the alt girls, the girly girls and on and on and on. Now it feels like we’ve regressed

    Same here. I'm 30 now. I also grew up around mainly white people and even black people straightened their hair. Black youtubers taught me what the big chop is, which I did on my own and since then I've been only a curly-head.

    I miss that era of internet too.

    There was something so freeing about chopping all your hair off. I knew no matter what I was never going back to relaxer!

    I think we as a society need to study how the rise of political conservatism results in the decline of black natural hair.

    Yesss, my sentiments exactly. Our comments overlap.

    Yes omg. I’m 22 and trying to find my style. For the longest I’ve been trying to box myself into the baddie style and I realized it just didn’t work for me. Now I prefer my natural hair and we’re gonna go from there lmao

    I feel like the amount of self-discovery that happens in our 20s isn't talked about enough. I'm almost 28 and I'm still finding myself in so many regards. Just go for what you like! Lol we got this

    We do! It’s so cool to hear that even at 28 you’re still finding yourself! I wonder what other things I’ll discover about myself :)

    Why do you feel we’ve regressed?

    This is a very important question to ask.

    Start watching The Joy Reid Show on YouTube to learn what's happening. We haven't regressed. The truth of what the United States has always been is being revealed. Here are episodes I suggest starting with. Joy is on vacation this week. So you can catch up until she returns the Monday after Christmas.

    This list is in order of when the shows aired from oldest.

    https://youtu.be/kvcmuuZOPcw?si=7OeO8VtyJ_z9lZNX

    https://youtu.be/obWwnZ2Dljk?si=EZXG1F5wuCp8w87H

    https://youtu.be/ntcGhAHFsKs?si=YLlevGSZGFp0OLRL

    We must educate ourselves and vote in the November 2026 Midterm Elections.Your future depends on this (I'm 64).

    I suggest becoming a paid subscriber to Joy and Don Lemon on YouTube and to people they have on their shows that have their own shows. These are journalists who report the truth about what's happening in our country. Mainstteam media has been mostly taken over by oligarchs.

    I love joy reid!!

    Same! I really miss the variety of different looks we had back then, and there wasn't this intense pressure to have perfectly done makeup and hair because we were all figuring it out. Now that social media has turned into an industry, we are pressured to have the same facial features, hair styles, body types, makeup, and fashion. I'm not someone who hates trends, but I miss the individuality.

  • I think the rise of social media (especially in the last 5-7 years) changed a lot of things, but as far as natural hair I think what has changed is that now it’s become ‘normal’. Back then it felt like a hard ‘push’ in the direction of loving our natural hair and we all took a leap that way. Where we are now is being happily in that space of loving it without it having to be fanfare. I don’t know if I’m explaining it right. Just think of potty training a kid. You make excitement to get them to want to go on the potty but after a while it just becomes something that’s a normal part of their life.

    I get you! Seeds were planted, now they’re thriving & flourishing.🌻🤎

    our natural hair is now seen as natural to us - i know that sounds funny but like.
    I felt like the odd-one out in HS growing up natural in the late 00's.
    Now, natural or relaxed - there's less of this expectation to be relaxed to be seen as professional/beautiful (it's still there but much much less) and we see more depictions of natural hair in mainstreamed media.
    People now see our natural hair more as an extension of ourselves/us if we so choose to wear it in that style.

  • I graduated high school in 2010, it was a very exciting time! Obama was in the White House and we all thought racism was over 😂. The modern day natural hair movement was emerging. People had their own style and bloggers were the influencers of the time.

    I'm not sure if people were really optimistic, because we were recovering from the 2008 bank crash and I remember my family had to downsize, but we still hold onto the illusion that all you needed to be successful was a degree and your settled for life. People also still believed in the whole get married and have children and you will be happy concept. This illusion slowly shattered towards 2019/2020

    I graduated in 2009 and volunteered for the Obama campaign. I don’t know anyone who thought racism was over and I grew up in a very diverse area. It did feel like Blackness was more mainstream. There was counterculture in the AFROPUNK movement and for the first time in my generation, we were seeing more aspirational images of Black life and Black beauty.

    I remembered the AfroPunk movement. I wasn’t old enough yet but it was so inspiring and people were carefree.

    Same here. 2010 senior. What a time to be alive.

    Graduated from a hella white high school in 2009, and an HBCU in 2013. No notes. Life was so much better pre-instagram.

    I say this all the time! People don’t dance in clubs anymore cause we used to be able to leave there with your wig twisted or hair sweated out and there was no photo evidence to live on forever.

  • I graduated highschool mid 2010s. I think people have rose colored glasses on because of the times we're living in.

    At least in my area, wearing natural hair wasn't popular or encouraged until the natural hair movement gained more traction post-2015. Before then, most girls had their hair straightened or relaxed. But when it was gaining traction, it was great. People were doing big chops, had TWAs, stopped relaxing their hair, wore their hair out, and wanted long hair in its natural form not just when it was straight. This was when I learned how to truly take care of my hair. There were also so many routines coming out to maintain and style 4c hair, with women being more open to experimenting. Now I think people are fatigued and just want to do what's easiest, not necessarily what will grow their hair.

    Black beauty and makeup was also becoming way more popular in our community. We started seeing more representation online of dark skin women doing makeup tutorials and having shade ranges that expanded way above brown and dark brown. Fenty really answered that call to action immediately and set the standard.

    Also, the racism during this time was something else. The early 2010s was when Black women were some of the first to get on youtube and call out racist YouTubers and racism in general. (Anyone remember when Jackie Aina started calling it out in beauty?) They got A LOT of hate for it and called social justice warriors until the late 2010s when people learned they were right and more anti-racism movements began.

    Ironically, a lot of people in the early 2010s were also like "racism is gone because Obama is president" and thought we were in some post-racial society. Yet, I vividly remember White people burning, hanging, and shooting figurines of Obama. Then towards the end of his presidency, he was blamed for America being more racist/worsening race relations. This was the time where you really saw where your non-Black friends stood.

    What I find really interesting is that whenever there's a racism scandal where there's evidence of someone being racist during this time period, there's no shortage of non-Black people saying everyone was racist during that time and "no one" cared. The same things were said about the 2000s when we were in the 2010s.

    What a time. I graduated college during this time (2009). Being an “adult” during a recession was wild - I thought I was gonna be making $100K like Robin Givens in Boomerang, my first year on the job. But it was the early aughts of Instagram, so there were no influencers, the purity of OkCupid and Coffee Meets Bagel online dating (no Tinder), everyone at work still went to happy hour at 4pm (this was brunch before brunch was brunch); you had 50% of us with natural hair and looking like the above and the other 50% wearing a Kim K parted down the middle bone straight weave (me), everyone was in grad school and working and all the black girls were on the same shit. We still went to clubs and bars on the weekend and got ready at each other’s houses. Oh and everyone’s bodies were still REAL. It was a struggle but it was so fun.

    Awkward Black Girl was first, Insecure was the evolution. 💃🏾💃🏾

    I saw a Joss Stone video the other day after idk how long, maybe 10 or 15 years at this point. But I was floored at how… real her face looked. Back then I didn’t think anything of it, she just looked like a white girl. But now seeing a normal white girl’s face on my screen throws me off, I can’t believe how normalized face augmentation has gotten for them. Fillers, face surgeries, and forced perspectives has changed what their normal is. It’s wild! I know black women get this stuff done too but I see far more natural black women than not so it’s way less jarring.

    I remember in '09 seeing a like paper mache or doll-thing hanging out a window or something in Brooklyn when walking from school to the subway stop.
    Felt surreal - but yea. The signs were there and you knew a certain subset of people were pissed about a black president because they weren't exactly hiding it.

  • I was 18 in 2010 and going to college. This was arguably the best time of my life. I experimented so much with my hair. Youtube was a thing but I didn’t use it for hair care, we were all doing each others hair in our dorm room. 

  • I know this is supposed to be positive but looking back at how we got to grow up (it was not all perfect but compared to NOW??), I can’t help but be sad and angry that people who are in their late teens and early to mid twenties don’t get to experience a life with the optimism, community, hope, and stability that was present during the late 2000s and early 2010s.

    Edit: I also want to point out that I lived in NYC and a lot of this reminiscing is location specific. Yes racism existed because pretending it didn’t is silly and I don’t think any of us would claim that.

    Also, what Gen Z is romanticizing is probably related specifically to what was going on at college campuses and major diverse cities, because that’s what’s highlighted in media. People after us never have the full story, just like we didn’t have the full story of what happened during our grandparents and parents coming of ages.

    Agree. I just left a comment pretty similar but like of course college was some of the best years of your life. I graduated in 2009 and went immediately to grad school and was slapped in the face with no jobs in my field after my mother PROMISED me I'd be making 60k and pay back my loans in no time, if I just went to grad school, right now!

    Yeah, I feel like gen z is having a hard time between the high cost of living, bad job markets, high housing prices, and intense beauty standards. They have so much uncertainty. Despite that, I really appreciate the way they're not just romanticizing the past, but looking to it for good things and actively trying to bring them back (like third spaces, and in-person dating).

    Do you feel like the beauty standards are more strict than they were in your time?

    I definitely think they're stricter today. We never had an expectation to have our hair or makeup perfectly done, or to have a body type that couldn't be achieved by most people without surgery. It also feels like there's a very narrow range of facial features that are held up as beautiful. The women in your pictures all had very different looks but would have been considered pretty. It feels like the main look celebrated on social media now is the Bratz doll look. And the features are like a mix of different races, so no one can really achieve them without surgery or filters.

    It feels like social media took celebrity-level beauty standards and applied them to regular people. 

    This is a really a good point. I actually think pretty highly of the generation after us. They have their foibles lol, but idk. I feel like a lot of them are trying really hard in the face of some pretty terrible things, social media being high up on the list. So much feels so unfair. And slightly relatable. Remember when they tried to convince us we couldn’t afford mortgages because of avocado toast -__-. It’s only gotten worse and I just don’t know. We can’t let this be it for them (and the babies after them).

  • I don't remember feeling optimistic during that era. Definitely caught flak for my natural hair.

  • What optimism? 😂

    At the beginning of 2010s, my friends and I were in SK escaping the bad job market in the US. We couldn't get jobs in the US and the ones who did were low paying so most of us had left for SK to find teaching jobs with disposable income and wait out America's bad job market.

    I left for law school in 2011. Graduated in 2014. Couldn't find a legal job. Got a teaching job to give some money. Hated it. American school system is just awful. Lol.

    Anyway I left after a semester. Unemployed for 6 months I think. Finally got something. A state govt job that was with the pension system. HATED IT EVEN MORE. I'm talking stress and crying. I got really sick during this time like almost hospitalized.

    Finally quit that job. Spent another 8 months job searching.

    Finally got a new job in 2017 and I've been in the career field since.

    Again I ask what optimism??

    But upside I could wear my hair natural. A lot of the comments here have been about hair and social media. Not about the actual state of living in the US at the time. I'll be honest, it wasn't great.

    Thank you!! I was starting college during that era and we were all terrified because we saw what happened to our older siblings/cousins who graduated in 2008/2009. I had convinced myself that if I didn't get at least two internships while in college, then I would be underemployed forever.

    The job market was trash, "hipster racism" was being reported on as being the newest type of liberal racism that will alienate you in jobs and schools, and while dating apps and and social media apps were still new and pure, you were still getting bombarded with articles about how men of all races avoided black women, and studies like OKCupid's "Dataclysm" was being touted everywhere. Even "Blackish" had an episode about racial dynamics in college dating.

    It sounds like you were an older millennial already well into starting your career during that time, so it makes sense why the natural hair and social media conversations might seem trivial to you. It’s also understandable why those topics are more relevant to high school and college-aged millennials discovering themselves, rather than navigating adult life like you were. For me, 2011-2015 were some of the BEST years (I was in college), but life definitely got real really fast in 2016 after I graduated and couldn’t find a job in my field. It took me two full years and some months to finally land something in 2017, and I was working retail as a customer service rep, so that shit sucked and I was 100% miserable. Then there were student loan payments, marriage, COVID hitting shortly after in 2020, and a kid after that… then before I knew it, it was 2025 haha. The past 10 years have been quite a ride for sure 😮‍💨. But those years from 2011-2015 were fun, exciting, and way simpler times. I definitely felt optimistic!

    Happy that you’ve found a career you love, I did too! 🤗

    I'm not saying social media is trivial. I'm saying, the economy wasn't great and we were struggling. We just didn't know how much because we didn't have TT and IG reels being shoved down our throats.

    I don’t disagree with you. I was just pointing out that your experience is from the vantage point of a young adult starting their career in a tough economy, which is completely different from what high school or college students were experiencing and how they viewed life at the time. The concerns/focus were vastly different, so it makes sense that the experiences were. That’s all I’m saying!

  • I was just graduating high school and in college. I went natural, rocked the boho and alt clothing styles similar to the ladies in the pictures, I wore fun mohawks with my newly natural hair. J Cole released Born Sinner.. Kendrick Lamar, Section 80 😍

  • I don't know. I was miserable and hated my life back then for reasons that had absolutely nothing to do with my Blackness and everything to do with personal drama and BS that was overriding any joy I could've experienced.

    I didn't even know this was called the "Millennial Black girl optimism era." So I initially read the title like, "Huh? Where?" 😂

    Because I for sure had nothing to be "optimistic" about at the time. Again. For personal reasons. Props to everyone else who enjoyed their early 20s. Because whew...no.

    The framing is some Gen Z shit which I find adorable lol

    Gotta be. They were still "dependents" at the time and came up after the Affordable Care Act. Meanwhile, I got kicked off my mom's plan as soon as I hit 18 and had zero health insurance for most of my 20s.

    The vast majority of my high school graduating class graduated from college in 2008; the year of the housing market crash. The job market for new college grads was horrific. And then the older generations had the gall to say the main reason Millennials couldn't find jobs was because we were getting "useless degrees" and "spoiled" as a way to cover up their own BS for screwing up the economy while racism was dialed up to over 9000 because how dare we elect a Black president in a landslide victory.

    Good times, indeed. 🥴

  • Truly it’s only viewed as optimistic in hindsight. We were out there miserable and HUSTLING. But the partying kept our spirits up!

    Heavy on the hustling and partying to cope but despite miserable conditions I don’t remember being miserable about it. I feel like my hustle paid for my fun and I felt like the leveling up matched my hustle I was fine with being scrappy. It’s when the hustle became labor the miserable set in.

    That’s a very real and fair point. The hustle vs the day in and day out labor. I just have really sweet/fun memories with friends who commiserated over our jobs at the time 💗

  • I graduated from high school in 2010. I'd gone to predominantly white schools and wanted a fresh start. I started college, did the big chop, and embraced my natural hair. Also embraced other parts of myself☺️

  • It’s a romanticized era: 2010 high school senior at a PWI in a PW state.

    Same here. I guess if they were looking at it through eyes of media and music I could see it though.

  • I have never heard of millennial optimism. It was good times but IDK about optimistic. I graduated college in 2013, and there were no jobs, NONE. I struggled just to get a job in retail. Most of us grinded unpaid internships or minimum wage despite our degrees. However we partied hard! Shift to club back to shift. The world also felt less crowded, I could do fun activities without all of tiktok in my way.

    The job market you’re describing sounds eerily similar to the one I’m seeing right now. God help us!!

  • What a time to be a millennial! It felt like we were finding truth inside and out, breaking social & propagandist norms & educating ourselves- as a collective. We found real freedom (woke founders). Those seeds are still flourishing tuh this day! Also, Obama made recreational weed use legal in 2008, we was outsiiiide! 😂

    Obama did not legalize weed in 2008. Lmao

  • While I am definitely nostalgic for my teen years on the 2010s, there was also just as much economic tension as well. It really depends on which aspect of the early 2010s you wanna unpack.

    Upside: We were young kids in our teens and early 20’s who could have fun for WAY less money than kids today, not to mention, there was far less surveillance on us (and honestly, I feel so bad for y’all in this respect). We had a lot of common public spaces to just kinda exist in without HAVING to spend money. The natural hair movement was starting to take swing. I remember this was when I started stretching my relaxers and getting used to my natural hair texture and feeling confident about it.

    Downside: A lot of us were broke as hell when it came to actually maintaining survival (a lot of us were actively seeking employment on the heels of the Great Recession, a lot of our parents were divorcing because of it (finances is one of the leading factors in divorce, btw) AND if we were old enough to start actual careers, the job market would literally tell you to go fuck yourself. I couldn’t even get a damn job at the mall until I was 18 (and trust me, I was doing shit the old fashioned way, pounding the pavement, shaking hands, all that shit.)

    So, yeah, it depends. We were young. It was fun. It was sad. It was up, it was down.

  • I'm gonna be one of the Debbie downers as a slightly older millennial. I graduated from college in 2012 and could not find a job for the longest time in my field. I was married to an abusive person, my family and I had a falling out, then I started the worst job I have ever had.

    But, all that isolation and moving around led me to Reddit and this subreddit in particular. For me, the optimism was here on the internet because irl I wasn't seeing it. I would say my most fun years were in college, so 2008-12 for me.

  • It was the best of times for me, no wonder I'm so nostalgic it truly was a blast. Tv shows like the Originals , pretty little liars, hit the floor, high school musical, VD etc.

    OMG Klaus had me in a chokehold and still ain't really let go.

  • I graduated in 2010...went into the Navy. My optimism died quickly 😂 I went natural in ranks too (2012)...you would've thought I killed someone the way people were offended by my natural texture smh. I will say the hair products back then were top notch, and my hair thrived. * My optimism though? That shit died by the time I got off the bus at boot camp lol.

    With that being said, the club culture was still intact, and I definitely had my share of nights dancing the night away while looking like a receptionist 😅

    I know yall loved that business casual at the club look 😂

  • Older millennial here. I did my big chop in 2010, but I was living in the south so it was far from easy. Also, while the good products were better than they are now, we only had like 4 brands of products to choose from. We all were trying to use Miss Jackie’s curl cream, Shea moisture dropped that coconut hibiscus, and carols daughter had us addicted to black vanilla. Gorilla snot existed but we didn’t know anything except Eco styler gel.

    I remember how being natural was almost as intense as going vegan at one point. You couldn’t use any chemicals including hair products in some groups if you were “really natural”. We were making flax seed gel and using castor oil and coconut oil for everything. The hair texture “chart” was highly debated. Oh and shampoo vs cowashing was also huge.

    We were discovering ourselves and pushing back on the status quo. We still had plenty of coworkers and family members commenting on how they liked us better when our hair was straight and we were constantly measuring our hair. We also had to fight corporations who said natural hair was unprofessional and even schools forcing kids not to wear their natural hair out.

    We just started to push the idea that black people were more than what was depicted in hip hop. We also started to question why we were risking our health for European beauty standards. We started reading ingredients and hair science was big. I think a lot of it was because of the YouTube channels at the time (Francesca, Naptural, Evelyn, Hey Fran Hey, Shameless Maya, Issa, even Jackie Aina) that were saying what we were all thinking: “our beauty is valid, and valuable, we shouldn’t be killing ourselves to look like something we’re not”

    But it wasn’t easy, and I didn’t feel optimistic I felt like I had enough. That I was going to figure out what was beautiful about blackness no matter what. And our awakening shifted the beauty industry that used to only give us 3 shades of brown for foundation with terrible undertones and flashback. We called it all out.

    It was a mini revolution. Which in comparison to begging to be seen as worthy of life now is so small. I remember feeling like we did it, we officially can take up space and it’s wild to see that go so far left so fast.

  • I’m sorry the what??? When did that era happen and did anyone ask the millennials?

    If we did have a period of optimism it was before the internet and 9/11.

    Now those were the days. You're not wrong

  • it was the first time in my life i felt i could take up space and i gorged on it. i also spent my young adulthood in nyc and employee diversity was one of the most important goals at my last job of 12 years. it was also silently obvious that HR prioritized keeping out the "wrong" type of white people out lol thank god. so those environments were a huge part of it (grew up in a white suburb). i was much more confident and felt a lot safer and free to be me.

    eta: my Pinkberry order was a medium green tea with yogurt chips, almond slices and blackberries. sometimes mochi instead of almonds. i miss it!

    Staten Island?

    fuck no my parents weren't that delusional (or masochists) LOL. essex county, nj.

    lmao that’s where I’m from, that’s why I asked

    youre from staten?????! i thought it was just Redman out there

    Born & raised. Most of my family is still there, I left as soon as I could lol

  • I partied A LOT. I was fresh out of high school so it felt like the world was my oyster; I was in NYC also so it was fun x1000. I don’t regret anything from that time. Nothing will match that era.

  • I remember this time I was in middle school and I remembered seeing all the alt/boho/eccentric Black girls and they inspired me so much. They even influenced my style/makeup till this day. We were so fortunate to experience that time period of Black Girl Magic. I remembered the music like Santigold, Rye M.I.A. Before you became crazy loll 😭😭

  • The 2010s was when black men made it mainstream and cool to make fun of black women online lmao. Being a black girl on the internet was hell at that time, you would randomly see celebrities retweeting things about black girls being bitter or ugly. It's like everyone at that time had it out for us. It only started getting better around 2016.

    Remember "Shit Black Girls say" and all the variations 🙄

    "Shit White girls say to black girls" is how I found YouTuber Francesca Leigh and it went super viral.

  • Yall I'm tearing up at this post. The clubs, the hair. We had abolished the low rise jeans a decade ago. We were embracing our hair and each other. Black girl magic. Sigh...I need a hug.

    🫂✨🫶🏾🤏🏾

  • In the suburbs we didn’t feel the reverberation of this movement till like 2014 imo. Does anyone else agree?

    Tumblr made it possible for me. I took a liking to boho and alt fashion and chopped my hair off while my friends who never had Tumblr raised eyebrows at me lol.

    No I agree!! But for a little while it felt like 2 diff worlds online and irl until 2014

  • That was the era of me hitting the clubs/frat houses, dancing the night away, having the after party at my place, getting my ho on, and just having a great time. I wish now that I had focused more education and career wise, that I had traveled more and had moved to NYC, but I was making up for lost time.  Growing up I was in and out of the hospital from spinal cord surgeries due to having Spina bifida.  I did not have a normal child hood, also had feel depression and face abuse from my mom.  My 20s in the 2000s was a chance for me to find my independence and let loose.  I'm glad I did and I do not regret doing that.  I often think back about those times now in my 40s when I'm bored at home with my kids or a song comes on that used to play in the clubs.  I'm instantly transformed back there, living it up!

    Also think back to when Obama was in the White House and I just felt so alive and full of hope for the future.  It truly was our era and time to shine!

    I’m glad that you’re so unapologetic about the party girl era and getting your go on because now it feels like a lot of girls my age are overly obsessed with keeping their body counts low and not wanting to be perceived as “low value”. I’m sure there were always women like that but I feel like millennial women were more free compared to gen z women.

  • This post is super helpful! I graduated high school, college, and grad school during this era and had a great time. I’m 32 and when I talk to college students today, it seems like they’re not really having as much fun. They don’t really have hobbies, large social circles, or even making new friends. It seems like all they do is spend time on social media and they’re not even really enjoying it.

    Hopefully things will turn around, but with the 24/7 access culture we have now, it really feels like we had the last good era (I know every generation thought this).

  • What a time to be alive

  • I  miss the community part we were swapping tips, playlists and confidence like group projects. I don’t miss the “racism is over” delusion however I do miss how hopeful it felt to try anyway.

  • Does anyone remember watching Black Girls Rock on BET? That Four Women rendition was elite

  • I think I did the big chop in 2010! Been natural ever since. Fun times

  • What a time to be alive! Even living in Korea at that time as a Millennial was magical. I was having the time of my life! Korea is less magical for me now. Lol. I don't know what it was, but life was amazing back then. I just thought it was different after I met my now ex-husband but...there has to be more to that. Interesting...

  • It was amazing tbh. I was in my 20s for the 2010’s and it honestly felt like the prime of my life.

  • I had just graduated high school and then started university. We all did the big chop and rocked our natural hair. The marley twists, box braids, the senegalese twists, big afros, overall boho aesthetic, products weren't like $20 and we lived our best lives outside.

    Solange had released her album around this time. Obama was in office. Take me back.

  • Girlll I thought that first pic was me and my friends! I turned 18 on 2010 within a few weeks of starting college… and being able to mature during that era of self discovery and love was so important. I grew up in a predominantly white area, but did a big chop Nov 2010 after seeing all of the girlies in college living their best natural lives. There was so much black girlhood and community. Of course there was still struggle and adversity, but it was so different then than it is now. I felt like I lived in a world I could learn to understand with real people I could hug, hold, connect with. Now as I look at my younger cousins in the same age group and see them struggling to find the same… it breaks my heart.

  • Wow, I'm an outlier! I graduated grad school in 2011 and couldn't get a real job to save my life. I did live in NYC in the first part of the 2010s though and it was lovely. Relatively affordable imo and the safest it had been in decades. 

    About hair: I went natural in 2007 and did find a good stylist close to me for pretty cheap as well. 

  • Very fun!! I feel that the "Black Girl Magic" era was a significant cultural shift and definitely needs to be brought back in full force.

  • I’ve never heard of this “millennial blk girl optimism,” but I was in college for most of this time and it was interesting to say the least. It was a mixed bag of things imo. I went to art school in a big city so a lotta Blk students were making art to reflect the times which was the offset of BLM w/ the deaths of Blk folks due to police brutality. We also had a lotta events dedicated to the nostalgia of the 90s and embracing our natural hair. I personally had to go thru so much learning and unlearning as it pertained to respectability and elitism/class consciousness. I definitely value this era for my radcaliztion and the blueprint for how I wanted to build friendships and community to deal w/ endless political upheaval w/e else. Our inclusion in media was so much better than now as well imho.

  • Sigh... I was so naive back then... Actually had hope and trust in humanity.

    Never again. 😔

  • It was encouraging because it felt possible to simply exist as a black woman, and not as an othered phenomenon. In reality, this was probably somewhat naive but it was how I felt at the time.

    Also, imo, I 100% blame the shift on the 2015/2016 cultural crossover in the United States. We lost Obama and the backlash pendulum swung back HARD in the other direction. Makes me furious and sad all the same, especially for younger folks out there who think that this level of mainstream hardline conservatism is normal.

  • Elder millennial. The 2010s were a mixed bag. I think there is a lot of romanticizing happening. The economy was definitely better for a lot of people but not everyone.

    As far as natural hair goes I think the products and education are much better now. IDK back then you'd see someone with beautiful hair and they'd be like I spend 9 hours on my twist out every Sunday. Now you can have beautiful hair and not devote 1/2 your weekend to it.

    Social media was "purer" back then. It was mostly students and people just posted things for fun. I think the beginnings of the shit show were there (e.g. FOMO) but it felt organic versus now where everything is about gaming the algorithm for engagement

  • I miss this era so much. I was in college from 2010-2014 and it was just the best time. It wasn’t perfect though. I started wearing my hair fully natural during my freshman year of college and my roommate and her friends all bullied me for it if I’m being honest. It wasn’t as widely accepted as it may have seemed.

  • Adding: as someone who didn't grow up with a lot of Black people, that era was really helpful to me in putting a name to things I'd experienced, but didn't have a name for, like microaggressions. Being exposed to Black people I could relate and aspire to also helped me unpack the self-hatred I had. I'm really grateful to the Black women and men who put themselves out there at that time to write and talk about those things, and who just posted about their lives and interests on social media. It gave me a sense of identity and community.

  • No, everyone did not love their natural hair lol. Zoe Saldana played Nina Simone in blackface during this time. Should I go through the list of things that triggered the BLM movement? I'm not supporting BLM, just pointing out the ability for it to rise was due to some incredibly racist and tragic events that social media shed light onto. 

    There was no increased optimism outside of social media, and honestly I dont remember a lot of uplifting. I was actually threatened with a write up for wearing a scarf tied tastefully around my head at work. Anecdotal, but true. 

    I actually graduated, was in the job market and voted during this time. I think people have rose colored glasses on as we tend to when we get nostalgic. While there were some interesting cultural exploration within the decade that we miss, I wouldn't say it was "optimism".

    This is such a weird take I've seen on the internet considering we know social media is an echo chamber and a lie most of the time. 

    It is rose colored glasses. And I really wonder if it's even millennials pushing this narrative. Because ...what optimism??

    I think it’s younger Gen Z romanticism, tbh.

    At 31, you are barely a millennial, closer to Gen Z tbh.

    I was born in 94. I’m a young millennial. I changed some Gen Z’s diapers and don’t really have any friends younger than me, lol.

    Compared to the decade before & after, we had a whole lot to be optimistic about being black women. Sorry you didn’t catch the wave love. 🤎

    Right, some of these comments are so dramatic. I'll take all the bullshit between 2010-2016 over any of the fuckery we are dealing with right now.

    Okayyy 🤏🏾🤏🏾🤏🏾 sorry to these girls, I grew so beautifully in those years. 2020 was the end of an era.

    What was the whole lot?

    If you missed it, what can I say? Sorry for your loss lol

    Yes I remember all that too and it was charging. This is also the era when that quote of being your ancestors wildest dreams started floating around too. I think although things were still happening there was also a felt sense of things being wayyy better than they had been at the same time to some. BLM was electric in the beginning.

    I hate that for you boo.

  • I’m a young millennial at 33 so it was a mixed bag for me. I had highs and lows.

    I agree about the natural hair movement. I became natural in 2011 and have not looked back since.

    Do you think it was different for BW In the UK compared to the US?

  • I don't know if we were optimist we were just young and the world was broke and cheap

  • It was great and then the 3C’s (no shade to them, fr fr) started to roll in and they became the face of what people thought black girls/women should be in their natural state.

    It was great while it lasted tho lol.

  • It felt like we had made progress, and I am speaking specifically for us in the United States. We were starting to have more space for us. Media made by us for us. Products by us for us. More entrepreneurship on a more mainstream stage.

    When Obama became president, it felt like there were more possibilities for upward mobility. And I saw more Black women in great positions during that time as well. The ones that they now openly call “DEI hires”.

    At least for me in Los Angeles, I saw an increase in interracial dating and generally mingling for Black women. But in certain spaces, we were still too dark.

    In spite of progress, inclusion, and more, there was still racist mess to deal with, it was just quieter than it is right now. Inclusion even sometimes came at the price of erasure of certain things. You were cool until you referenced something not palatable to the white main culture. Or if you laughed a little too loud. They included you more when you played the game.

    I do feel there was growth with more Black spaces and dialogue on Black wellness and joy though. Topics like White fragility and systemic issues were also in more conversations.

    With the natural hair movement, we still saw an imbalance in favor of people with 3C and 4A. There was still more promotion of curly fros over 4C hair, but the 4C girls were out and glorious.

    This was my experience as a millennial during that time (mid-twenties to early thirties).

    Edited for typos

  • Things certainly did not feel as tense as they do now, but it wasn't perfect. If I was optimistic , it was cautiously so. was in college and had a toddler in 2012, I stopped relaxing my hair and spent some of my tax return on some Kurly Klips (iykyk), so it was a period of self discovery for me, and that was nice. 

    The pot was always boiling though. Watching Congress dog Obama daily was rough. Trayvon Martin's killer got acquitted the day before my birthday in 2013. And we all know what happened in November 2015. I remember being scared to even take my son out to catch the school bus the day after the election bc I expected some weirdos to come through shooting or something. 

    In my opinion, millennials would miss the black plague if it happened in their childhood. (I say that as an elder millennial myself, their obsession with their own pasts is ridiculous). Don't let them make you think it was all sunshine and lollipops. 

  • A time!

    2008 or so was the right balance of internet and socialization.

    So, less angst about being filmed and posted fully publicly. That meant people were dancing and sweating and being goofy in business casual outfits.

    The economy was rough rough but it was also cheaper COL, so, people could live in very HCOL places with budgeting. You still would have roommates but also had money for activities.

    Additionally, bc of the economy, national service programs, like Ameri Corps, and such had a heyday. TFA too but that one’s a little complicated. I think that was helpful/important for people to be more engaged and interested.

  • That shit was #OnFleek. Early 2010s was this Old Gen Zer’s high school era. #’s were everywhere on everything. We misted our hair along with checking our makeup in the bathroom. I don’t miss high school but I miss the natural girl era.

  • Mmmmm, let's not label this the "millennial optimism era" please 💀

  • What happened to the girl in slide 3 & the sisters slide 7? I used to follow the girl on YouTube (can’t remember her name) and the sisters on tumblr (can’t remember their names either)

    Idk about the sisters, but Whitney of Naptural85 (slide 3) is still posting videos to this day! She also has a product line called Melanin Haircare ☺️

  • To be honest I hated it. I felt like the fashion, color schemes, and make up were more towards white women or anyone lighter. Like 90s fashion great…early 2000s beautiful….millennial optimism…I’m good on it and they can keep it. Don’t even get me started on the Instagram filters…it just made everyone ashy.

  • Started college in 2010. Did my big chop in early 2011, and got my first set of locs later that year. I remember living on YouTube, watching I think her name was Naptural85, NaturallyCurly, and Chescalocs for hair tutorials. I went to a small PWI, and there were maybe 20 black girls on campus. It seems like we all went natural together. I can't speak to some of the things you mention in your post, but as far as hair was concerned, it truly was a magical time for me. Having that community of people experiencing the same things alongside you, learning and growing together, was unlike anything else. I definitely think we've cycled out of the novelty of the natural hair movement, as others have said. Those of us who want to be natural, probably already are. There's less of a push to embrace our hair, because it's seen as more mainstream.

  • As an alt and nerdy black girl, this was really peak time. I graduated HS in 2011, and I found my stride and my tribe. The internet especially helped me realize that I wasn't only as a Black girl nerd. Also I know everyone has been talking about the natural hair movement, but I want to emphasize how ubiquitous it was. I remember going to France for a college course. All the black girls who went were natural and almost all the black women we saw in France were natural. I used to be so self-conscious about my hair (grew up in a hella white area) but seeing the chicest women in the most fashionable city proudly wear their hair was an awakening.

  • What a cute name for that time period! Social media was still fairly new and it was amazing to see so many Black girls doing cool things. It felt like we were all discovering ourselves at the same time. I was heavily into fashion, and it felt so good to find people like Shirley B Eniang who I could draw inspiration from. Loved watching people like Shameless Maya who decided to do big things with their lives and figure it out along the way. I remember learning to care for my relaxed hair from ulovemegz. Learning about makeup from Jackie Aina when she was still lilpumpkinpie. Learning from the hair girls like IVY (I learned about the flip-over method from her) and fabulasityisme. Laughing until I cried when I watched Issa Rae's Awkward Black Girl web series on YouTube, before it was turned into Insecure (highly recommend watching both, they're fantastic). The cool, artsy woke girls like Cipriana Quann and TK Wonder. It was the first time I had so many Black women to pay attention to, and they were creating their own molds instead of having to fit into the boxes that were created by traditional media, and now, the influencer economy. I felt like I could do anything.

    One thing I miss about that time was that everyone had their own look and there was not the same pressure to look as perfect and polished as there is now. The beauty standards today are so hard to achieve and so uniform.

  • When Obama was president, I felt a sense of pride and that I had a chance, an opportunity, a window, a door, a light glimpse of hope that I could too, gain the American Dream, a slice of the Apple PIE with hard work, education, and goals. Fast forward to today, that dream has vanished. Back to square ONE....

    This time I'm not reaching for the slice of pie, I'm finding ways to create my OWN Pie! I've awaken, open my eyes and moved away from the delusions of the 2010 era!

    As far as Black Girl movement, we became blueprints, trendsetters, innovators, restored Black pride surrounded us. We started making our own, building our own and ultimately became the Blueprints of the world. Imitators flourished, rebranded, and stole our flair and swag! We were ALL influencers without the title and money, it was a way of life not monetized yet!

  • solange - losing you

  • Yes! Graduated HS in 2012. Went natural 2014 with an overwhelming amount of knowledge on YT from ladies like naptural. Had me making hair concoctions that now feels so pivotal to my early acceptance of me. Business casual fits to clubs which were resistance btw and seeing black women win shaped so much growing up in a rural town after moving from Baltimore due to housing market crash. It was crazy time!

  • I was in college and I had a blast. I graduated high school in 2010 and it was my first time really on my own. The music, the parties, the 4Lokos. I was just ready to gtfo of high school after dealing with the racism I dealt with when Obama got elected. White girls that were initially and allegedly my friends turned into the most hatred-spewing Republican imitating devils. My school was actually pretty diverse, but my dance team was not and those same girls tried to literally poison me with eyedrops. College was freedom to me.

    Original 4Lokos!!!! But excuse me poison you with eyedrops??

    Yep. My senior year at dance camp, these white girls hated me so much and put spit and eyedrops in my water and one of the girls I was actually cool with told me. I didn’t drink it but casually mentioned it to my mom over the phone and she sent the police to dance camp and it was a very big deal. They lowkey told on themselves cuz I already knew who did it and they were coming up to me one by one trying to convince me they didn’t do it. It was really bad.

  • Sooooo good. And so happy. This is what is truly scaring me about the future. We were happy and it was spreading. We were encouraging others. But yeah its a garbage fire now. I think we'll make it. But I'll always miss that Era of time. Before the fire nation attacked

  • It felt like "FINALLY!"

  • It was amazing. It was a lot of visibility and celebration and centering of black women and girls then. For the first time loudly and publicly.

  • I loved being young, but idk if I loved being young AND Black necessarily. I went natural in college and realized I had 4C hair after 12 years of relaxers. Lots of youtube and 2 strand twists. I relaxed my hair in 2016 after 4 years natural cause I was over the shrinkage. Went natural again 2020.

    Being queer was not as accepted as it is now. Coming out in HS was very very uncommon. Gay marriage wasn't legal until 2015. It was very normal to be anti gay marriage and a Democrat. I was. Im queer now lol.

    Oh and being a feminist wasn't popular yet. That's why it was a big deal when Beyoncé said it in 2013 and had that Chimamanda Ngozi clip in Flawless about it. Feminist were seen as men haters, lesbians, etc.

    I learned a lot about social justice from Tumblr actually after leaving my very white city. Trayvon Martin was killed in 2012. Then Ferguson was 2014. Then Baltimore Riots in 2015. It was a wild time to be growing up and learning about myself whilst still being at a PWI .

    Its different living it than what was curated for you.

    Oh but Drake was so good. The music was so good. I have to add that. You could dance to everything. I remember hearing an EDM version of Summertime Sadness by Lana Del Rey while in the club and thinking "these ppl will add a beat to anything" 🤣

  • The world was my playground. I was a young professional with all of the potential.  And I was hot 🔥  Life was one networking mixer after another. The optimism (which for me was 2012 and after post global financial crisis) was very reasonable. Society was making progress and our success was a part of that.

  • The what era?? Lol never heard of that name for it but very interesting to see

  • Oh it was a TIME! Obama was president, the clubs were free before 11 (broke college student necessity) and it was the era where black women especially just became so openly loving and supportive of each other. More so than i experienced prior. I miss it soooo much! I miss the optimism I felt.

  • i wish i was a teen in this era sighhhhh

  • Take me back 😭

  • I remember this time period, and every now and then I think about it and miss it. There’s some good memories/nostalgia that I have from it.

  • I’m an elder millennial and this time period was wild. I was grown grown, getting a divorce after getting married in 2004, my mom was terminally ill, I changed job fields and relearning who I was.

    It was an emotional experience because I started thinking about myself - I started wearing my hair naturally (still am), branching out my music, watching web series (Awkward Black Girl and almost everything on the Black & Sexy YouTube channel) just to give myself some of this optimism. It was a breath of fresh air and freedom in a time that was otherwise tumultuous and terrible.

    I’ve since recovered well - got remarried in 2021, went into a different well-paying field with potential for growth and dealt with the loss of mom as well as I can - but I think about that time and reflect on it with mixed feelings.

  • I love this post ❤️

  • I graduate highschool in 2012, and I started wearing my hair natural no perms and taking AA history courses in college, I loved these years! Still got called nigga hard R though, so that part hasn't changed

  • Wondaland Janelle Monae, Electric Lady era Janelle Monae, was a fucking MOMENT!!!

  • Now you’re giving me serious nostalgia for that time. I would live to go back.

  • I was in undergrad when Obama won in 08 and we were in that campus like lunatics, so happy, crying, cheering, hugging random people, playing music. My Alma mater is a Deep South HBCU so it felt like it hit different to and for us in that red state. It felt like we could do anything. This was also around the time Scandal was on...BABY, I was gonna go to DC to wreck SHOP! It just felt limitless and legit magical to be a Black girl.