I’m building a B2C product on my own as a solo developer and bootstrapping it for now.
I’m considering adding a small line on the homepage or footer, something like:
- “Built by <my name>"
- “Made by <my name>"
- “Crafted with care by <my name>"
The idea is to humanize the product and signal independence. can you suggest better line?
For those who’ve done this (or decided not to):
- Does this actually help in 2025 (and 2026) for B2C products?
- Does it create any advantage compared to well-funded, larger competitors?
- Or does it come across as unnecessary or even a bit cringe now?
I’m especially interested in perspectives from people who’ve shipped consumer products or have tested both approaches.
I have never seen this. Majority of the time there is a separate Teams or People's page where you can list executives and devs if you want to. Sometimes they are even listed in About Us page.
I asked in the context of solo developer.
Is this website for your own business or for some other business?
If it is your own, then no, don't do it. It is cringey.
If it is someone else's then usually you'd put your company's name rather than your own (bake it into the contract though)
my own business. 😶
Use your company's name.
I would use “Developed by ….”
this is mostly used when you develop for third party/clients.
It's about branding, if you have no personal marketing presence and no other products it has 0 value IMHO
If you're building a brand across your 20 apps in the same niche and/or your face is in 100s of videos your put out with you name in there, that should have value
I'm not aiming to build personal brand but do want to give human touch like contact with real name instead of corporate persona.
I like the crafted with care. It feels lux. Designer clothing always had something along those lines…. Hand crafted…. To me, that starts you with a bang, BUT your product needs to be quality. It hard to answer your questions without knowing what you’re creating. Also which demographic you’re trying to hit. There is a flip to IRL, bespoke, etc…. Again, it all depends on what you’re connecting. Run with the human element.
It'll be simple SaaS. B2C.
At a systems level this works as a trust signal and differentiation layer, similar to how open source projects surface maintainers to reduce perceived risk
agree. I want to show the human (me) behind the business.