Buckle Up, Because It Sounds Like PSUs And Coolers Are The Next PC Components To See A Price Hike

Quinton is a Staff Writer from the United States. In his youth, Quinton was ridiculed for making video game ranking lists instead of paying attention in math class. In adulthood, people sometimes pay him for it. Life's a trip.

Taking his first steps into the industry in 2020, Quinton has written for several digital publications, but his permanent literary home is right here at TheGamer.

Before striking up a conversation with Quinton, consider the risks: he'll find a way to transform almost any topic into an analysis of either world history, Star Trek, or - at least this one's relevant to his career - all his favorite role-playing games.

Back in November, we wrote a piece on the startling, downright alarming, fact that a whole entire PlayStation 5 could - at that time - be purchased for less money than it would take to buy 64GB of DDR5 RAM. RAM, which was once the famously cheap piece of PC-building, has skyrocketed to such a degree that the attached economics may lead to a delay for the next generation of home consoles.

Get ready for another lovely little hurdle, because rumour has it, PSUs and coolers are about to see their own uptick.

At Least It's Relatively Modest...?

We spotted the report over on Videocardz.com. The above image reportedly includes a letter from Guangzhou Xinhongzheng Electronic Technology Co. Ltd., which states that PSUs and coolers at their present price point have not been sold for five days and counting.

Both critical computer components will soon receive price hikes, with PSUs rising as much as 10 percent, whilst coolers may climb as high as 8 percent. These are estimates, of course, and here's a gentle reminder to take the whole thing with a grain of salt, but frankly, it's sort of an odd thing to fake. Especially when it's pre-dated by almost a week.

February 1 is the hard date for the cancelation of all present promotional policies. Once the promotional pricing has ceased, 90 percent of these items will see a painful upward cost alteration.

"Thank you for your long-term trust and support of our brand and services. In recent months, due to the impact of the global market, prices of upstream raw materials (such as copper, tin, silver, etc.) have continued to rise sharply, bringing great pressure to our operating costs. We will continue to ensure your competitive position in the market and strive to support and drive product sales."

If this pans out as allegedly written, it's a troubling new development, but hardly a shocker. Global market conditions have indeed been swept like a tide, and manufacturing costs have risen so sharply that home consoles are, in fact, getting pricier as they go on. Here's hoping it's all a bump in the road, but let's not kid ourselves; we're never going to see truly cheap RAM again.