"Thank you for your long-term trust and support of our brand and services. In recent months, due to the impact of the global market, prices of upstream raw materials (such as copper, tin, silver, etc.) have continued to rise sharply, bringing great pressure to our operating costs. We will continue to ensure your competitive position in the market and strive to support and drive product sales."
We spotted the report over on Videocardz.com. The above image reportedly includes a letter from Guangzhou Xinhongzheng Electronic Technology Co. Ltd., which states that PSUs and coolers at their present price point have not been sold for five days and counting.
Both critical computer components will soon receive price hikes, with PSUs rising as much as 10 percent, whilst coolers may climb as high as 8 percent. These are estimates, of course, and here's a gentle reminder to take the whole thing with a grain of salt, but frankly, it's sort of an odd thing to fake. Especially when it's pre-dated by almost a week.
February 1 is the hard date for the cancelation of all present promotional policies. Once the promotional pricing has ceased, 90 percent of these items will see a painful upward cost alteration.
I swear to God I decided I wanted to go PC gaming, once the next generation rolls out, and the world started throwing bricks at me
I got so lucky when I decided to do that last March. Just before everything shit the fan.
I made my rig when the 9070 came out and it is great
No, you see fans are the next part for prices to increase. The main Fan Company has decided to go exclusive for AI data centers /s.
I did a full upgrade December 2024 since I was getting worried about shit hitting the fan. I was expecting it to be Graphics Cards again though. Not well, everything else.
Same, built my 5950X/4080 rig in Jan of 2024. It's a tough tank of a machine that'll almost certainly last me until the bubble pops, but I do wish that I had upgraded the RAM from 32GB to 64GB when I had the chance (at least DDR4 prices haven't jumped as hard as DDR5 prices have...).
Honestly it feels like shit has been hitting this fan for years now, just a matter of how much at a given time.
I bought my new rig in october right as prices started to go up. Feels like I dodged a fucking cannon.
People who have been wanting to get into PC gaming for the past few years - what with the crypto bullshit and the AI bullshit and the tariff bullshit - have been taking bricks like Marv in Home Alone 2.
I'd say I'm glad I got a 4080 gaming laptop last year, but with how optimization has been trending lately, I'm starting to worry it's going to be quickly outclassed by upcoming games.
Medium preset gaming will take us into the future, kicking and screaming.
On the bright(?) side, unsustainable prices will force competent devs to optimize their games a bit more heavily again. Hopefully. Can't really shoot for expecting people to be using $4000 5070's can you?
Honestly, you're probably fine for a good while with indie and AA games (and "maybe" also with a few non-Unreal Engine 5 AAA titles).
My brother is running a hand-me-down 2700X/1070TI build and he's only now starting to scratch the high 60 fps realm in games like BF6, along with the mid-90's in games like F1-2025.
Don’t worry this also is gonna affect consoles!
I've been waiting to get a new GPU since the GTX 1000 series
They said the 2000 series was a bad value, then the 3000 series had the crypto markup, then the 4000 series had that going on too plus other stuff, now the 5000 series has the AI markup and also lacked 32 bit PhysX for a while, etc
I'm still sitting on a 1050 Ti, 8 GBs of RAM and about a 250GB SSD (not nvme) and msi Military Class Motherboard (as in, that's what it says upon boot).
Luckily, I don't need to upgrade THAT much but I was really hoping to.
Intel Arc B280.
It's not a top of the line, but it's a solid preforming card and leaps and bounds over a 1k series. 12gb of VRAM.
If you're lucky, might find one still at it's MSRP of $250 USD.
I had a 1070ti until mid this year. I waited for the new Nvidia series to drop and then they were completely gone for the first 3 months so i got a 7800Xt for like 500 or something. TBH it really didnt feel like much of an upgrade, more a sidegrade
I'd highly recommend taking a look at the 30 and 40 series cards (or their Intel/AMD equivalents) at this point. They're so generationally old that they're pretty much already at their price floors and stock on the 50/60 series is going to either be still "near current gen" expensive or out of stock.
People will yell at you that "anything with less than 16GB of vram isn't worth the sand used to make the chips", but if everything in your rig is similarly aged, then you're not going to have the horsepower to be rendering at high enough resolutions to need it.
That said, I wouldn't go to high on any generation's GPU's as the further up you go, you're gonna be more and more CPU bottlenecked; although, you will still see improvements.
If you're an unc and on this sub then there's nothing stopping you from being a full-time PC unc gamer and only playing some old games. I'm talking PC games with requirements so low that you can run them on a 2010 Macbook emulating Windows. It's possible!
I was planning on overhauling my brother's computer (Ryzen 2700X/1070Ti, a pretty darn good setup that plays BF6 at a very comfortable frame rate) as well as building a PLEX+Encoding NAS and a HTPC at my place this year...
This year was never going to be kind to my wallet, but I'm now thinking I should probably do my shopping now before prices keep going up. Doubt I'll be doing that living room HTPC though, might just get a steam machine to do that job.
In retrospect I think I made every wrong decision with my last PC purchase. A laptop with 8GB VRAM was super short sighted. I didn't realise how much of a bottleneck 8GB VRAM was going to be when I bought it and by going with a laptop I'm going to be hit by every single price jump when I finally upgrade. Real blunder on my part.
Big same. My laptop could not be picking a worse time to start dying
So when the bubble pops will prices go back down or will we be stuck with them for a while?
They'll probably be stuck there for a while, unless the supply manages to grow to match the current demand and people need to throw out stock if the bubble actually comes to pop.
It depends. Ram is going to stay fubar because server RAM is error correcting and most consumer motherboards don’t support that. SSDs also run on a different interface for servers for higher bandwidth, you can get adapters for them but no defunct data centre would sell drives because of data security. CPUs are also on different sockets for most server grade stuff so while usable you need enterprise motherboards which are very pricey but you could feasibly get used ex-server stuff cheap if your lucky. Enterprise GPUs also won’t be great, they could go cheap but you are then hoping Nvidia also gives those server cards drivers for gaming, which currently those cards do not have drivers optimised for games, so they might run them but not that well.
As I've learned from COVID, once Price Goes Up, nothing will change that price until the next Price Goes Up.
I'm not an economist, but I don't think prices will go down for high-end commodities. I'm fucking praying for it though, I'd love to kick myself in the teeth for jumping the gun and spending too much money if it means that PC parts become affordable again. Or, well, relatively affordable anyways.
When there is a sugar shortage the price of cola goes up, when the shortage ends the price of cola goes up again.
LMAO LOL EVEN , NO NEVER
They're citing raw material availability, so probably not directly related to the AI chicanery like RAM and storage has been. On the bright side it's "only" around a 10% increase.
Prices are sticky. They don't do that
If I may shill something I discovered literally this morning, I've been having success squeezing out better performance out of my laptop 3070 with Lossless Scaling. It's an image scaling and adjustment tool with some solid frame generation that works even on older-gen hardware.
It's 7 bucks on Steam or on their main website, but you can get it on the high seas if need be. It's a godsend for me who lives around the 40 fps mark on unoptimized games. I hear there's latency issues, but on the single player games I've played (on controller) it hasn't been noticeable.
I admit I don't know much about modern hardware or graphic settings, and apparently it doesn't work out as intended if you can't run at least 30 fps, but for people like me who have only somewhat out of date specs, I'd recommend it.
Lossless scaling is great for older games that obviously don't support FSR or DLSS. Mixing with old PC ports that arbitrarily set the frame rate cap to 60fps or bust, it's a damn good addition to the market
lossless Scaling has put more life into my aging 2070 super. Highly recommended.
I've got a 2070 super too and I was getting real worried about ever making another pc ever again.
I'd like to mention that it works for pretty much anything as well including videos.
Do what you will with that information. I personally found it very useful for specific videos that feature 3D characters.
I hate it here (not the subreddit, just a post 2020 world)
So, what does that leave without price increases? Motherboards and Cases?
Gonna buy myself a Gaming PC Tower casing and fill it with RGB lighting and look at it the same way we stare at taxidermy of animals that are now extinct.
Have hard drives (or SSDs more precisely) seen any price increases?
SSD's went up bigtime. A 1TB SSD I just bought a week or two ago was $150 on sale from $200, managed to get it for $135 at Walmart I think, but it's regular price a year ago was $110-ish and it'd go on sale regularly for $80.
At this point you could tell me a fucking Dell mouse would be 40 dollars by February and I'd believe you.
Are CPU prices also rising?
I haven't built a brand new machine in a couple years, so I don't have my finger exactly on the pulse for case prices, but last I recall, case prices have actually fragmented between "just the basics" cases and "I want form AND function, and I'm willing to pay for it", with the former staying steady (and dropping in some cases (hehe) and the latter increasing by a pinch)
Hahahaha. This sucks man.
I feel so bad for folks who need to upgrade their PC (or their PC is dying) and now have to deal with this shit.
Im gonna ride out my 2060s for as long as possible.
It's awesome that all this tech is gonna sit in a warehouse for multiple years not being used for data centers that aren't even built yet, just so when the money pit data centers are built they will be out of date and sent to a landfill.
Yep, glad I got a PC a year earlier.
Same like getting the last chopper out of Saigon
i've been planning for a while to move across country later this year, and my idea was, hey, rather than risk moving my entire pc with me, i can just sell it and use the funds to get a new one when i get situated
i'm starting to think the risk might be worth it
Mine was getting a Steam Deck and Switch 2. I'm still waiting on the Switch.
Designers once again being hit with the reality that all the bells and whistles you love to put into the game are meaningless if 90% of people can't play the game due to its requirements being too high
Well then I’m glad my old PSU decided to break a few months ago instead of waiting for this particular problem to show up.
Can’t have shit in this economy
My decision to ask my parents for help financing a PS5 Pro for my 2024 Christmas gift may be the best financial decision I have made in my life so far.
Man, I think it's time to give my PC some TLC with some new thermal paste and some vacuuming because there is no way I can deal with it breaking down and building a new one.
I built my PC last year. A 4060ti. underpowered? Maybe but it's what I had, and I'm happy with it. Now I'm glad I built it last year, ahead of all this nonsense.
Looks like I'll be sticking with my steam deck and PC for the next little while.
Here's something to internalize, if companies find what they believe is a reasonable excuse to raise their prices they'll do it.
Reality doesn't matter, maybe the reasons are true and it is because of the raw materials or maybe its because other manufacturers of PC components have also raised their prices with their own excuses.
It doesn't matter, they saw a chance to make more money so they took it because that's what every company does.
Oh and the price won't come down. Even if the underlying reason for the hike has passed, they don't lower the prices anymore, that's a pre-Covid thing, now they realized that instead of lowering the prices to sell more, that people will still eventually buy it so there's no reason to go back down.
I built my new rig last June, and now it feels like taking the last chopper out of Nam.
I pulled the trigger this month and already had to pay CAD200.00 extra between RAM and GPU, because i had the audacity to mull over it for a day.
Still spent way too much compared to what the lrices were a few months ago,, but figured if it wasn't gonna happen now, it won't for the next few years.
I've finally got the finances to start building my own PC and all this shit happens.
Guess I'm stuck with my 100C laptop for now then.
All of these items are just sitting there gathering dust. 🏴☠️
You know what, reading is pretty great now that I think on it. Don't need any PSUs or RAM for that.
At this point I may as well just say fuck it and settle on a steam machine if I'm able to grab one, it'll be an upgrade against my steam deck anyways and a decent more future-proof pc is gonna slowly get further and further out my price range
I'm so mad my gaming laptop died on me last year
I hate to be that guy but every single consumer electronic is going to go up in price. Doesn't matter if it's a cell phone, car, or gaming console, they're all computers at the end of the day. The best thing you can do is to try and make the best with what you have for the foreseeable future, and if you need to buy something be smart and learn how to get the best bang for your buck.
It sucks if you're stuck on old hardware you're not out of luck, the cool thing about PC gaming is that you ( mostly) have access to all of the old rad shit you haven't tried yet.
I built my new PC right before this shit started and I'm so glad I had the money to just go all out with a 5090, Ryzen 9, 64GB RAM build. Gonna last me the rest of this decade and probs well into the next at this rate.
I don’t know how to describe the feeling of seeing all these price hikes, after doing my first pc build right at the end of October
Flying away from the warzone while the MASH theme plays?
10 or 8 percent really isn’t nearly as bad.
Like you can get a good air cooler with the Thermalrite Peerless Assassin for $35 now. If it being $38.50 makes it too expensive, then you probably shouldn’t be worrying about buying PC components. AIO and PSU let’s say $100. Is that extra $10 really ruining the budgeting of you build?
Glad I future proofed my last build a bit. I was thinking about getting one of the new AMD 90 series GPUs and a new PSU to match but uhhhhhh I think I'll manage with what I have
I did a price estimate to see what a new PC would be running me and it was about 3.5k. Praying I get everything I need before that goes up even further.
all things considered with the recent price leaks, the steam machine kind of came at the perfect time, yes it's still expensive, but at least it won't be *checks notes* approximately 1800 to 2000 dollars for something equivalent.
Maybe this is some bizarre twist that ends up leading us back to an arcade renaissance.
I'm so glad I didn't listen to nerds telling me to build with future proofing and upgrading it mind, that stuff felt like a meme then and even more of a meme now.
I just built the best PC I could at the time and then stopped watching PC content and I'm just so glad I did, my PC is gonna be just fine for years to come as long as I don't get wrapped up in looking at pc part review
I just started looking for a SFX PSU to change my 15 years old case for a 3D printed one... Well, that hurries up the decision at least (or I'll remodel a bit to use my old PSU)
oh fuck i really need to call my bank to let me buy that new laptop
AAAAAAAAAAAAAAAAGGGGGGGGHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! You don't hate ai bros enough, it will never be enough. Insert Anthony Bourdain quote on Sam Altman and every other tech CEO.
Looking at my 3 year old PC I built really feels like I got on the last helicopter out. I feel bad for all my brothers & sisters out there wanting to build their PC or upgrade parts. The next couple of years are gonna be hard, for who knows how long.
thank fucking god i upgraded my pc last year before all this shit started poping up like crazy
Knowing I probably won't be able to afford replacing my GPU on my newly purchased PC is some kind of personal hell.
I fully expect the Steam Machine to be the last console or PC I ever buy at this rate.
Sorry, intrusive thought, could we buy Coolers now and then sell them for cheaper than the newly listed prices in Feb? Make a small profit while also not screwing people or is it too late for that
youve reverse engineered scalping and that does screw people over