I don’t like explaining jokes but ok.

BOA constructors, a construction company made for home and commercial projects/renovations, sounds a lot like boa constrictors, a species of large non-venomous snake that typically lives in captivity. Typically, a professional company, such as BOA builders, misses a perfect and recognizable name for its name, resulting in a disappointing and frustrating reaction from certain audiences. In this case, despite it making sense to use a synonym to execute a joke, the company decides to use an unrelated word to specifically point out its field of work. The word „Builders“ cannot be connected to a specific animal, specifically any Boas, thus leading to dissatisfaction. While referring to a boa constrictor doesn’t relate to the company, it could be used as an opportunity to create a snake mascot, further helping the store‘s recognizability. But as stated in the subreddit, this has become a missed opportunity.