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Yes, and Disney will be delighted you're so engaged with their IP. They'll own the outputs, charge money for the licensing, and get their properties in front of more eyeballs than ever before.
Disney, WBD, Nintendo, etc. are about to realize the power they have here.
Once creation and distribution get lumped together, IP owners can force distribution platforms to license their characters for insane (multi-billion dollar) fees. At some point Disney will tell YouTube to start licensing content or they'll demand a platform-wide takedown. YouTube and Meta and TikTok...
IP holders are going to be OP in the new world. Not underweights. Because without distribution, nobody sees the content. It doesn't matter if you can use Wan or ComfyUI - nobody sees your stuff if it isn't on YouTube, Insta, Reddit, etc.
This is the channel IP holders will use to extract enormous volumes of capital. Maybe $30B/yr in TAM for Disney by the end of the decade.
This was always going to happen, I am just surprised they went with licensing a third party instead of developing their own in house models.
A model trained on nothing but every single image and frame of content that Disney owns would be much more profitable for Disney if they controlled access to it, like if you needed to be a Disney Super Plus Extra Double Good member to generate and share content.
This seems more like getting on top of the AI fanart thing so that they can dictate terms such as "nothing sexual" or whatever.
the problem is that even a model trained on all of disneys IP would be far worse than a model like Sora which is trained on a subset of disney's IP but also a whole load of other videos and images.
The positivite effect of more data makes it almost impossible to create a cutting edge AI without downloading the entire internet, for better or for worse.
... Disney owns a lot, and would have the same access to the non Disney data as anyone else does.
Even just thinking about the never before shown video they would have from the cutting room floor, Disney has more access to media than OpenAI ever will.
It's hard to know who has the most data b/c none of these companies share what data they have, and its unclear if they even have the rights to it.
But another big thing that could explain the decision is that openAI is working on a project to build out AI infrastructure (project Stargate) that totals $500 billion which is 5x what Disney makes in a year. So from a division of labor stand point it makes sense to just buy openAI's stuff.
Most of the data comes from reddit and they pay for it (About 30% of reddits income came from AI companies buying data last I checked) so they have the rights to it.
Disney can afford more than OpenAI, so Disney can access more data, in addition to the hundred years of video frames they already have.
Ah interesting, this is citations to web domains, not training data. Like when you ask an AI a question and it looks on the internet and cites something, this is counting those with a bunch of queries.
Much different from training data, more so an analysis of what AIs see when they search on the internet. Still cool though.
While I was wrong about it being 30%, since that was "projected", selling data to AI companies is still a large chunk of Reddit's income, it is even in the reddit TOS that anything you post can be sold to anyone and they list training AI as an example.
Yeah I tend to agree with you on this. Disney’s library won’t be enough to enable to model to generalize. People want to generate new concepts not the same old sand old
It was 5 seconds and less coherent a year ago, and with access to the entire Disney catalogue of videos to train on that improvement will accelerate even more.
Would not surprise me to see the time between cuts improve to minutes in the next few years, and minutes between cuts is a lot like many existing TV shows/movies.
They probably looked at how much money they were spending on failed training attempts and decided to hand it off to someone who knows what they're doing. Sure, Disney has a lot of content to train on, but they don't have the tools and expertise to do it right.
I honestly hate that soyjack since people overuse it, the second you show any support or that you like something that belongs to a big corporation, they post that shit. Guess we aren't allowed to like anything thats not some random indie or small group made, or else youre a corporate shill.
No but they take commissions to make low budget ripoffs of copyrighted marvel characters.
AI was giving them competition, so they were hoping Disney would be their hero and protect their IP.. as if it were somehow illegal when AI references the same characters but fine when they do it
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Soooo... can we make our own Marvel Zombies then
Yes, and Disney will be delighted you're so engaged with their IP. They'll own the outputs, charge money for the licensing, and get their properties in front of more eyeballs than ever before.
Disney, WBD, Nintendo, etc. are about to realize the power they have here.
Once creation and distribution get lumped together, IP owners can force distribution platforms to license their characters for insane (multi-billion dollar) fees. At some point Disney will tell YouTube to start licensing content or they'll demand a platform-wide takedown. YouTube and Meta and TikTok...
IP holders are going to be OP in the new world. Not underweights. Because without distribution, nobody sees the content. It doesn't matter if you can use Wan or ComfyUI - nobody sees your stuff if it isn't on YouTube, Insta, Reddit, etc.
This is the channel IP holders will use to extract enormous volumes of capital. Maybe $30B/yr in TAM for Disney by the end of the decade.
This was always going to happen, I am just surprised they went with licensing a third party instead of developing their own in house models.
A model trained on nothing but every single image and frame of content that Disney owns would be much more profitable for Disney if they controlled access to it, like if you needed to be a Disney Super Plus Extra Double Good member to generate and share content.
This seems more like getting on top of the AI fanart thing so that they can dictate terms such as "nothing sexual" or whatever.
the problem is that even a model trained on all of disneys IP would be far worse than a model like Sora which is trained on a subset of disney's IP but also a whole load of other videos and images.
The positivite effect of more data makes it almost impossible to create a cutting edge AI without downloading the entire internet, for better or for worse.
... Disney owns a lot, and would have the same access to the non Disney data as anyone else does.
Even just thinking about the never before shown video they would have from the cutting room floor, Disney has more access to media than OpenAI ever will.
It's hard to know who has the most data b/c none of these companies share what data they have, and its unclear if they even have the rights to it.
But another big thing that could explain the decision is that openAI is working on a project to build out AI infrastructure (project Stargate) that totals $500 billion which is 5x what Disney makes in a year. So from a division of labor stand point it makes sense to just buy openAI's stuff.
Most of the data comes from reddit and they pay for it (About 30% of reddits income came from AI companies buying data last I checked) so they have the rights to it.
Disney can afford more than OpenAI, so Disney can access more data, in addition to the hundred years of video frames they already have.
source that openAI gets most of its data from reddit?
https://techcrunch.com/2024/02/22/reddit-says-its-made-203m-so-far-licensing-its-data/
https://searchengineland.com/openai-may-pay-reddit-70m-for-licensing-deal-451882
EDIT : The 30% was projected, not current, that was my mistake.
https://preview.redd.it/ciurjffpxn6g1.jpeg?width=1200&format=pjpg&auto=webp&s=38ab4ca93bad18b677892ab97470163addc3bea9
Ah interesting, this is citations to web domains, not training data. Like when you ask an AI a question and it looks on the internet and cites something, this is counting those with a bunch of queries.
Much different from training data, more so an analysis of what AIs see when they search on the internet. Still cool though.
While I was wrong about it being 30%, since that was "projected", selling data to AI companies is still a large chunk of Reddit's income, it is even in the reddit TOS that anything you post can be sold to anyone and they list training AI as an example.
yeah that sounds likely
Yeah I tend to agree with you on this. Disney’s library won’t be enough to enable to model to generalize. People want to generate new concepts not the same old sand old
Also, unless sora makes the clips longer there will be alot of inconsistent 10s - 15s videos
It was 5 seconds and less coherent a year ago, and with access to the entire Disney catalogue of videos to train on that improvement will accelerate even more.
Would not surprise me to see the time between cuts improve to minutes in the next few years, and minutes between cuts is a lot like many existing TV shows/movies.
Oh
They probably looked at how much money they were spending on failed training attempts and decided to hand it off to someone who knows what they're doing. Sure, Disney has a lot of content to train on, but they don't have the tools and expertise to do it right.
Good point, is it known what was used for the Secret Invasion intro video?
I honestly hate that soyjack since people overuse it, the second you show any support or that you like something that belongs to a big corporation, they post that shit. Guess we aren't allowed to like anything thats not some random indie or small group made, or else youre a corporate shill.
Welcome home.
https://preview.redd.it/9fdhecq6sn6g1.png?width=1080&format=png&auto=webp&s=001161754471043cd9022721d0fc3970f860b9e0
So its legal way for Disney to produce animated movies while using less amount of time and resources.
Can’t wait to make Kingdom Hearts: Electric Boogaloo.
Someone's gonna make Zootopia in a more heavily anthropomorphic style, aren't they?
Or else bring the Arby's comic to life.
Cuz so many of us work for Disney anyway…..
No but they take commissions to make low budget ripoffs of copyrighted marvel characters. AI was giving them competition, so they were hoping Disney would be their hero and protect their IP.. as if it were somehow illegal when AI references the same characters but fine when they do it
So we could be getting a new movie from disney every two weeks? I guess