Summary / Context
The Community Spotlight program on r/CryptoCurrency has been a major success, consistently selling out with demand exceeding available slots. The banner is currently booked out roughly three months in advance, leaving us unable to serve projects that want short-term visibility.
We’ve had projects inquire about running campaigns, but due to this backlog, we have no inventory to offer them in the near term. By opening a Community Spotlight on r/CryptoMarkets, we provide a high-quality alternative placement that is well suited for trading-focused projects, while preserving the exclusivity of r/CryptoCurrency’s spotlight.
This proposal seeks to expand the Moon DAO’s advertising program by adding a Community Spotlight placement on r/CryptoMarkets, priced at 50% of the Community Spotlight rate on r/CryptoCurrency.
Data
- r/CryptoMarkets generates approximately one-third of the views of r/CryptoCurrency.
- During test runs with project banners, r/CryptoMarkets delivered roughly 50% of the views compared to r/CryptoCurrency.
- These results validate the proposed 50% pricing structure.
Pricing Structure
- The r/CryptoMarkets Community Spotlight will be priced at 50% of the current r/CryptoCurrency Spotlight rate.
- The rate will always remain directly tied to r/CryptoCurrency pricing for simplicity, transparency, and ease of explanation to partners.
- AMAs, announcements, etc pricing remains unchanged
Pros
- Increased burns: Expands advertising inventory, burning more MOONs and strengthening the token economy.
- Captures unmet demand: Provides an outlet for projects unable to secure r/CryptoCurrency slots due to the backlog.
- Better targeting: r/CryptoMarkets’ audience skews toward trading, yields, and market-focused discussions.
- Preserves exclusivity: Keeps r/CryptoCurrency spotlight scarce while still expanding options.
- Strengthens ecosystem: Builds activity on a sister subreddit while aligning revenue with the DAO’s tokenomics.
Cons
- A few projects might choose the cheaper option instead of waiting for the premium spotlight (not a major concern)
- r/CryptoMarkets has only recently seen higher activity. If it sees fewer traffic, we can update pricing so advertisers aren't getting a poor deal
Sounds good to me. Thanks for putting this together.
Easy yes, we need r/Cryptomarkets to keep growing and developing with us.
It's an easy yes from me
So basically… r/CryptoCurrency is the Gucci store, and r/CryptoMarkets is the outlet mall version same vibe just 50% off. Honestly, I’m here for it 😂
Ofcourse, I don't see reasons why not.
YES
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This would be a good way to increase demand and the burn rate. My only concern is that companies might stop advertising on the main sub, but as was mentioned, this is probably unlikely.
Yeah, we have so much demand for that I don't see it happening
The main sub remains the biggest crypto forum in the world by far. Those willing to pay extra for more eyeballs will gladly do it, and us being overbooked for the next 90 days is proof of that for sure.
Yesyes
Sounds good to me. i appreciate this