I own an eccommerce site. And observed something interesting over Christmas, well potentially interesting. I'm not here to promote it so will just share anonymous screenshots from usage of my site leading over up to Christmas.

Lithuania and Latvia traffic didn't really seem to be affected (which I actually find surprising, cause usually it drops too)

But Estonian site went absolutely dead over the two days as you can see in screenshot.

Now I don't know, could be something else, maybe something got fucked up with with SEO or whatever) but the sites are basically identical in everything but domain name (example.lt, example.lv and example.ee), default language. And Lithuanian site has some extra functionality.

Anyway, just something interesting I observed, feel free to discuss it. Would be interesting to hear from other people that have sites in all three or maybe just some of the countries did you notice same? (This is first year where the sites are live in all 3 countries, but Lithuanian one is in its 3rd year).

Merry Christmas!